It's no wonder that most companies are switching over to digital production methods, and have been doing so for the past decade or more. Being able to assemble a neat edit or a fantastic audio setup running through several computers rather than a suite of more archaic (but still reliable and high-quality, to be fair) tech is a great step forward for those who want an easier way to interface with the digital realm.
But what about the actual investment and training process? Switching from one set of technology to another can be a difficult adjustment period, but the benefits are clear - entire radio setups can be rendered down to a mic, some good software, and a capable computer. Television can be put together on a tablet. The future of broadcasting about anything from sports to the latest O2 technology has become brighter, faster and more efficient.
It's worth looking into a more powerful computer, too - it's no longer just a tool used for communication, or research. It can compose, edit, shoot, animate, and construct virtual products and services faster than any previous process. What it means for broadcasting companies is better, faster-made and higher-quality content, which in turn will allow for higher audience numbers and fund the required technology.
But what if you're moving over to digital after years of analogue broadcasts? Not much has changed - production still has the same objectives and output - the process has just shifted slightly, and production software is nothing new in the industry. As far as hardware is concerned, however, things are shifting, and we aim to help you keep track of the best possible equipment and hardware to use in order to stay at the forefront of broadcasting evolution. It's an exciting time to be involved, so don't fall behind.