The International Standardization of broadcasting: transition to digital, on-demand content services and the like are markers of gradual developments that the media sector have been witnessing for quite some time now, more rapidly so in developing countries where cutting-edge technology has seeped in post the onset of the millennium.
Digitization continues to open up myriad opportunities for newer types of services, business models, collaborative synergies and consumer relationships for organizations across the whole industry sector. Due to continual innovation in devices, delivery methods and pricing, there have been rapid advances in the TV advertising sector and the way broadcast takes place.
Developing nations, especially like India, with its new Information Technology regulations, have begun exploring technologies that have penetrated in the developed nations long back. The immense rate of growth in television advertising, rise in disposable incomes, need for better media software, etc have been significant worldwide in posing opportunities for transnational media corporations to invest.
Global TV advertising expenditure will reach $219 billion in 2018 much ahead of 2012’s $53 billion mark. Global Broadcasting and Cable TV market is estimated to grow at a CAGR of 5.28 percent over the period 2012-2016.Also, television advertising brings in new customers as young adults are less likely to avoid an ad on TV than on the social media: these are all set to boost overall broadcasting equipment consumption and also that enables broadcast on a single device like antennas & transmission equipment for access to terrestrial broadcast.