Anvato, the complete TV Everywhere platform provider, today introduced Anvato Cloud DVR, a fully integrated, pure software cloud recording and storage solution for TV Everywhere. Expanding upon on the strengths of the Anvato Media Content Platform (MCP) and Anvato Watch offerings, Anvato Cloud DVR enables television broadcasters, networks and service providers to give viewers access to virtually any television content on any device with the tap of a finger, similar to the traditional living room experience with a set-top based digital video recorder.
No longer must viewers remember to set the recorder in order to have the ability to “go back in time” to watch their favorite episode or sporting event. With Anvato Cloud DVR, any or all of the channels available from a broadcast network or service provider can be accessed via the TV Everywhere application interface. This enhanced user interaction is tightly coupled with Anvato MCP, which is at work preparing the content on behalf of the broadcaster or service provider, with all the relevant metadata and dynamic ad insertion (DAI) functions required.
“Anvato Cloud DVR takes the familiar living room DVR experience and puts it in the user’s hands on their tablet or smartphone. Users can scroll back in their TV guide, and watch shows that they have missed right from the guide Interface. The difference is that the DVR is in the cloud and the viewer doesn’t need to remember to schedule a recording of their favorite show,” said Alper Turgut, Anvato CEO. “The lines between live and video on demand are blurring as TV Everywhere customers want to watch their content anywhere, anytime. Several of our customers, representing many of the leading brands, are interested in the advanced capabilities of Anvato Cloud DVR.”
Anvato continues to disrupt traditional television workflows, enhancing the capabilities of its powerful yet extremely streamlined TV Everywhere platform. Anvato Cloud DVR is a self-sufficient service with no third-party vendor or CDN dependencies. All Anvato products are 100% software-based and run on off-the-shelf hardware. This approach provides customers with a more flexible service that is not only significantly more cost-effective but also easier to deploy and manage compared to other TV Everywhere solutions.
The new Anvato Cloud DVR offering will be demonstrated at the Anvato demo suite during NAB 2015, April 13-16, at the Wynn hotel in Las Vegas. To set up a meeting with Anvato, email firstname.lastname@example.org.