Bell Media, Canada’s leading media company, and iHeartMedia, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, today announced an exclusive new partnership that will bring the iHeartRadio brand to Canada in 2016.
The iHeartRadio digital service in Canada will showcase content from Bell Media, Canada’s largest radio broadcaster with 106 licensed radio stations in 54 markets across the country.
Since its launch in 2011 at the inaugural iHeartRadio Music Festival, iHeartRadio has continued to be a leading digital service in the United States and has achieved 80 percent brand awareness in only a few short years. Upon launch, iHeartRadio in Canada will provide instant access to the live radio feature offering listeners throughout Canada all of Bell Media’s broadcast and digital-only radio stations across mobile, auto dashes, tablets and smartphones, gaming consoles, wearables, and more. The partnership will also bring iHeartRadio-branded events to Canada.
“We are partnering with the fast-rising iHeartRadio brand to develop its incredible presence in Canada through our leading platforms,” said Randy Lennox, President, Entertainment Production and Broadcasting, Bell Media. “We will deliver a digital service that will serve our listeners across the country, providing them with great music, news and sports, as well as relevant and customized content from Bell Media radio and television assets, while providing dynamic and measurable advertising opportunities to our clients.”
“Joining with Bell Media to extend the iHeartRadio brand with Canadians is an exciting moment for us,” said Darren Davis, President of iHeartRadio. “This partnership allows us to connect with even more music fans and radio listeners and we know Canadians will enjoy the service as much as our listeners in the U.S.”
“Partnering with Bell Media and launching iHeartRadio to our neighbours in Canada is an important milestone in further expanding our international footprint,” said Michele Laven, President of Business Development and Partnerships for iHeartMedia. “This new partnership will allow us to work with distribution partners, including auto and consumer electronics, to extend our brand and reach even further.”
A leader in innovative radio programming throughout Canada, Bell Media features the country’s most dynamic, popular, and respected radio brands, including Toronto’s CHUM FM, Canada’s #1 FM station, and the ÉNERGIE group in Québec, as well as international brands like Virgin Radio.
In the U.S., iHeartRadio, the all-in-one streaming music and live digital radio service, delivers listeners instant access to thousands of live radio stations, plus user-created Custom Stations inspired by a favourite artist or song, thousands of curated digital stations “Perfect For” any mood or activity, and more. iHeartRadio has more than 700 million downloads of the app and nearly 80 million social media followers and 90 million digital uniques across the iHeartRadio Network. In addition, iHeartRadio has surpassed 75 million registered users and continues to deliver record-setting growth. It reached this milestone at a faster rate than any other radio or digital music service and even faster than Facebook. iHeartRadio’s registered user milestone does not account for the millions of listeners who tune into iHeartRadio’s live radio streams without registering.
iHeartRadio is currently available across the U.S., Australia and New Zealand, with Canada to follow later this year.