Brazilian Clubs Sign Broadcast Rights Deals

Thursday, Mar 17, 2016

Atlético and Internacional have both benefited from the individually negotiated nature of TV rights in the country, gaining considerable increases over their previous deals with Globo. Inter's two-year contract is worth an initial R$13 million (US$3.45 million) over two years, with an option to extend for a further four years at value of R$40 million.

The values for the other two deals were not disclosed, although it was announced that Santos have signed an agreement for the full six years.

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The deals all apply to the local TV rights for home matches. Currently, Globo still holds the nationwide rights to the Brasileirão until 2019, with little reported interest from rival bidders.

Elsewhere in Brazilian soccer, vitamin supplements company Krom has renewed its sponsorship of the Copa do Brasil domestic knock-out competition for the second successive season.

The company has focused on sports sponsorship to promote its brand since launching last year, also supporting athletes from other sports such as taekwondo, triathlon, volleyball, swimming and jujitsu.


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