Cobourg Kodiaks MSL Games To Air On Extra FM In Peterborough

Saturday, Apr 23, 2016

Unable to land a deal to broadcast Peterborough Century 21 Lakers games, Extra 90.5 FM is airing Cobourg Kodiaks games this year.

The Peterborough-based sports/talk radio station, home of the OHL's Petes, will air all Kodiaks home games and their road games in Peterborough and potentially Brooklin, said Rob Mise, general manager of My Broadcasting Corp. Peterborough-Cobourg, owner of area stations Extra 90.5 FM, Oldies 96.7 and Classic Rock 107.9.

Mise said when Extra launched several years ago they approached the Lakers about doing games but were told they could only do road games. A promotional deal between the Lakers and Corus Entertainment (The Wolf, Fresh Radio, CHEX-TV) gave Corus exclusivity to game night activities within the Memorial Centre.

"We'd love to do their games," Mise said. "This is a huge area for lacrosse and we have two other stations in Northumberland and it's only 40 minutes away so why not (do Kodiaks games). They are open arms and we have a great relationship and we can't wait to get the games on the radio."

The Extra signal does not carry as far as Cobourg but Mise said games will be streamed online and be available on their mobile app.

"We know going in the signal isn't strong there but we know people will be streaming it and the app allows you to listen to it anywhere as clear as a bell," he said.

Colin Teskey will do play-by-play and former Lakers coach/GM Joe Sullivan will provide colour commentary. Mise said they'll do report on the Lakers and broadcast the games Cobourg play in Peterborough.

From the Lakers perspective they feel they have a strong relationship with Corus that provides good promotion of their team across multiple platforms and they value that relationship. The games are broadcast on Cogeco TV so home games are well taken care of. The Lakers would welcome radio coverage of road games.

"We have an exclusive contract with Corus that has full rights to what we do in the Memorial Centre and with Cogeco," said Lakers chairman Bill Joiner. "If some other radio station, whoever it is, is broadcasting the Kodiaks games we have no say in it. We think it's great for lacrosse."

Corus has been the Lakers' broadcast partner since 2005, said local promotions manager Carey Walker.

Walker said Corus currently has no designs on broadcasting Lakers games on radio.

"We give them media support on all three brands of Corus Entertainment Peterborough," he said. "It includes promotions, ticket giveaways, interviews where able and other things.

"I respect the Lakers and their organization and I know they respect us," Walker said. "I think the agreements we have in place are beneficial for both parties. We have an awesome relationship."

Mise said Extra will not carry junior A Lakers games this year due to the large number of conflicts with Toronto Blue Jays broadcasts which caused complaints last year. The Kodiaks home games are Sunday nights and don't often conflict with the Blue Jays.


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