Discovery, NOS Reach Olympic Deal

Tuesday, Mar 22, 2016

Discovery Communications said it has reached a TV and multi-platform broadcast agreement with Dutch broadcaster NOS to carry the 2018 and 2020 Olympic Games in their territory.

The deal is in line with Discovery’s Olympic strategy of making the games available throughout Europe through licensing agreements with other distributors and its own sports network, Eurosport. Discovery won the European rights to the 2018 and 2020 Olympic Games in June.

In February, the programmer signed a similar deal with the BBC for rights to the Games in England.

NOS will sub-license from Discovery free-to-air audio visual and radio rights for the 2018 and 2020 Olympic Games. The NOS package of rights also includes digital rights to the content it broadcasts on its linear TV channel. As part of the NOS agreement, Eurosport has exclusive live rights to two key sports for both the 2018 and 2020 Olympic Games, including ice hockey for the Olympic Winter Games in Pyeong Chang 2018. NOS will also be able to broadcast the highlights.

“This agreement with NOS marks another important Olympic Games partnership deal by Discovery, bringing Discovery another step closer on our ambition to deliver more coverage across more screens than ever before,” said Discovery Networks International president JB Perrette in a statement. “Most importantly, this is a big win for Dutch viewers who will be able to enjoy all the action, whenever and wherever they choose to watch it.”

In a statement, NOS general director Jan de Jong said the broadcaster has a long history of carrying the games.

“We have been broadcasting the Olympic Games since 1964, and are delighted that this new agreement with Discovery enables us to continue this long-term relationship with the world’s biggest sports event,” de Jong said in a statement. “This agreement is hugely beneficial to the Dutch audience as it makes the Olympics more accessible for more viewers for a further five years. Our clear focus has always been to tell the whole story. We are covering all sporting disciplines and the individual athletes on their four-year road to the Olympics on a day to day basis. And therefore it’s essential that we also attend their ‘moment supreme’, not only this summer in Rio, but in 2018 and 2020 as well.”


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