FSU Studio Receives New Video, Broadcast Equipment

Wednesday, Jul 20, 2016

Renovations continued Tuesday inside the studios of Seminole Productions as news spread that the Atlantic Coast Conference has agreed to an updated television deal with ESPN.

A 50-foot trailer arrived at Florida State with over 2,000 pounds of new, state-of-the-art broadcast equipment, with more on the way.

Video components were being installed in the new scoreboard that will sit atop the north end zone at Doak Campbell Stadium. New LED ribbon boards located throughout the stadium are updated and ready.

The three control rooms located in the Moore Athletic Center will soon be ready to create network TV-quality, high-definition live programming for both the fans in the stadium, and for the ESPN family of networks.

This comes as the department undergoes $3 million in upgrades that will enhance production workflow this athletic season.

“We have been producing live events for ESPN since well before the SEC Network was launched,” said Jim Garbarino, senior director of programming for Seminole Productions.

"Now we are working on taking it to a whole different level with the ability to provide multiple high-end live programs simultaneously."

And it's not just FSU fans who will benefit. FSU communication students provide a large part of the crew for these events, helping keep production costs down for athletics. The department’s staff of communication professionals, directed by Executive Director Mark Rodin, train students in both live sports broadcasting and also traditional television programming.

The timing is important since the launch of the league’s reworked deal with ESPN is expected to be discussed Thursday, when the ACC opens its preseason football media days over three days in Charlotte, North Carolina.

The network, according to reports that began to circulate Monday evening, will include an ACC cable channel and innovative online components. Those same reports indicated the television network will start in 2019 while the digital channel will be available online starting next month. The digital channel will be available to authenticated subscribers (sign in) via ESPN's online apps.

The ACC will become the fourth major conference with its own network, joining the Big Ten, Pac-12 and Southeastern Conference. The SEC also has ESPN as its partner.

ESPN recently encouraged ACC schools to improve their video production capabilities in anticipation of a new television partnership.

ACC content could include not only live events, but studio shows, coach’s shows, documentaries and other original programming related to the conference.

Seminole Productions handles many video production needs for FSU athletics and produces more than 100 television programs annually.

“Fans want to see what they can’t see,” Garbarino said.

“They want to feel like they are invested in the program. To me it’s the circle of life. Fans for life. I feel if they are exposed to these live events and inside looks at our athletic programs when they are young, they grow up loving FSU and want to be a part of the university as a fan, student, or possibly even a student athlete.

“Sponsors see the excitement and envision royalties, they also want to be involved in FSU athletics and reach the people that are watching these live events and television shows. That is obviously a big benefit to our university.”


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