Gearhouse Broadcast, the Longstanding Partner of ATP Media, and Replay Technologies Partner for a Second Year to Broadcast freeD Technology on Tennis Channel & ESPN Live Coverage

Friday, Mar 06, 2015

For the second consecutive year, Gearhouse Broadcast, the longtime provider of facilities and crew to the ATP 1000 Series and the Tour Final, has partnered with Replay Technologies' Emmy-winning freeD product to bring tennis fans revolutionary viewing angles for the 40th Annual BNP Paribas Open beginning next week in Indian Wells, Calif.

"We are delighted to continue our relationship with Replay Technologies and ATP Media to bring fresh perspectives on some great tennis action," explains John Newton, CEO Gravity Media Group, parent of Gearhouse Broadcast. "From the resounding response of last year's coverage, it was an easy decision to do it again, and better than ever."

This year, viewers will be able to get an even closer look to the action through the use of the innovative freeD 360-degree replay shots with new zoom cameras. Using state of the art, 5K camera technology and the ability to switch positions instantly to get the best view of the shot, the freeD replay system will deliver incredibly crisp and definitive video quality to the viewing world, producing video highlights 3x closer than last year.

"The proprietary freeD system has been used across many major international sports, including the Olympic Games, but focusing more on Tennis is very important for us," describes Oren Yogev, CEO, Replay Technologies. "To continue our partnership with experienced partners such as Gearhouse Broadcast and ATP Media is quite a milestone, and we are extremely excited about doing more events together moving forward."

The technology will be used for tennis coverage beginning next week at the Indian Wells 1000 Series tournament before being added into the coverage of other tournaments around the world. Gearhouse Broadcast assists on-air production partner, ATP Media, to showcase battles of tennis titans in new and exciting ways.

"We are always looking to build upon our innovative coverage at the ATP Masters 1000 tournaments. This technology is a game changer in the way sport and tennis are viewed. It further enhances the production values ATP delivers to its broadcast partners worldwide," said Mark Webster, CEO ATP Media.


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