GLOBE Telecom, Inc. and its subsidiary G-Xchange, Inc. (GXI) signed a strategic partnership with Asiasoft Corporation Public Co. Ltd., allowing the local telco to provide mobile payment services to the regional online entertainment provider.
“The partnership allows GCash, the mobile wallet of GXI, to be used as a payment method at PlayPark game portal and mobile app checkouts via PlayMall, Asiasoft’s single wallet platform, thereby, giving GCash customers an option to buy ‘cash items,’ ‘lives,’ ‘coins,’ or ‘gems’ without the need for a credit card,” Globe said in a statement on Monday.
Asiasoft and its subsidiary Level Up! created popular games such as Ragnarok Online and Cabal Online. It claims to have a “dominating” market share in Southeast Asia, particularly Thailand, Singapore, Malaysia, Vietnam, Indonesia and the Philippines when it comes to mobile and computer games.
The latest agreement covers marketing collaborations with Thailand-based Asiasoft “to grow gaming-related transactions and bring GCash at the forefront of e-commerce.”
GCash allows consumers to use their mobile phones to buy prepaid load, pay bills, send money, make donations, shop online, and purchase goods.
Meanwhile, the GCash wallet can be funded in over 11,500 outlets nationwide or by enrolling in mobile and online banking.
Globe said the deal is part of its strategy to further establish itself as the “preferred” payment option in the mobile and digital spaces.
The partnership is also part of the memorandum of understanding previously signed by both parties, along with other members of the Singtel group such as Singapore Telecommunications Ltd., Thailand’s Advanced Info Service Public Co. Ltd., and Indonesia’s PT Telekomunikasi Selular.
For the first nine months of 2015, Globe’s net income after tax jumped 34.35% to P14.14 billion, after gross revenue increased 13.12% to P68.25 billion on the back of higher service revenues from mobile browsing and other data.