GoPro has launched a new site to help video-makers license their footage.
The firm suggests advertisers and news providers will be among those keen to pay for the rights to use clips and stills captured by its action cameras.
The US company said that videos would start at $1,000 (£640) for six months' use, and that it planned to take a cut - but did not disclose how much.
One expert said it was further evidence of the "blurring of lines between amateur and professional content".
"Some of the clips that are being produced on GoPro devices are almost professional broadcast quality," added Ian Maude from the research firm Enders Analysis.
"This new licensing portal creates a platform for creative GoPro users to market their videos and may also encourage a new generation to pick up the firm's camcorders and get filming."
The service provides an alternative to video streaming sites including YouTube, where people can make money from their clips by adding adverts, and mirrors the photo licensing service provided by platforms including 500px and EyeEm.