Rentrak completes acquisition of Kantar Media's U.S.-Based Television Measurement Assets for $128 million

Tuesday, Dec 02, 2014

Rentrak, the leader in precisely measuring movies and TV everywhere, today announced it has completed the acquisition of the U.S. television measurement business of WPP's Kantar business unit for 1,526,790 restricted shares of Rentrak common stock.  Based on the closing price of Rentrak's common stock on November 28, 2014, the shares have an approximate value of $128 million.

The transaction includes Kantar Media's customer contracts and customer relationships involved in U.S. television measurement, creating the benefits of clarity and simplicity for clients in the U.S. TV ratings marketplace with a single massive and passive TV measurement service.

Rentrak expects the acquisition to produce multiple long-term revenue streams directly, as well as from anticipated future joint marketing agreements with Kantar and its expanded relationship with, and endorsement from, GroupM. Rentrak expects to add approximately $7 to $9 million in revenue in fiscal 2016 as a result of the transaction, which is expected to be slightly accretive in fiscal 2016.

In connection with the acquisition, WPP also purchased additional restricted shares of Rentrak common stock from the company for $56 million in cash, giving WPP an ownership stake of 16.7 percent of Rentrak's stock as of the closing date.


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