Little Rockers Radio and Mother & Baby Magazine have joined forces to help reach and support more Australian Mums with children aged 0-5.
The partnership will see the stories, advice, tips and informative information from both organisations carried across varied platforms including print, online, social, Apps and broadcast media.
The partnership means more Mums across Australia have easy and fast access to the informative, supportive and reassuring messages and programming both media outlets provide.
The collaboration will include interviews with the editor delving further into important topics covered in the Magazine, behind the scenes looks at campaigns, Mother & Baby awards features and more.
A key component of the partnership will also focus on supporting PANDA (Perinatal Anxiety and Depression Australia) and SIDS & Kids, seeing campaigns for #bePNDAaware and Red Nose Day carried through print, online and broadcast at key times for these charities.
Sarah Morrissey, Little Rockers Radio founder says, “I am so pleased to be working with Mother & Baby Magazine to help reach and support more Mums in Australia with littlies aged birth to 5. We are extremely passionate about supporting new Mums and children so this partnership just makes perfect sense. Giving back to the community is also a major part of what we do at Little Rockers Radio and being able to work with the team at Mother & Baby Magazine to get the messages of PANDA and SIDS & Kids out there is great.”
Erin Mayo, Editor, Mother & Baby says, “Our philosophy is simple - to provide mums with the best support and solutions for motherhood in a stylish and informative package. We are delighted to be taking the Mother & Baby message further and talking to the growing audience of Little Rockers Radio. The team at Mother & Baby are fans of Little Rockers and our values align so well with Sarah’s so it makes perfect sense to work together.”
Source : radioinfo.com.au