After more than 20 years of local broadcasting, Christian radio station Life 89.3 (KLFF-FM 89.3) was purchased by national Christian radio network Family Life Radio.
Nonprofit Logos Broadcasting Inc. relaunched KLIFE-FM in January 2015 as Life 89.3 with format changes in an effort to improve listener numbers and increase donations, former general manager Larry Walters said.
Despite positive feedback from the relaunch, the listener-supported station repeatedly fell short of its fundraising goals. Last September, management made the decision to sell the station, Walters said.
He said they were thrilled when nonprofit Family Life Radio expressed interest in March in buying the station.
“We feel really good that we can pass the ‘baton of ministry,’ so to speak,” Walters said.
The FCC license for 89.3 FM and the station’s assets were sold to Family Life Radio for $400,000. The new owners officially began broadcasting Aug. 20 as Family Life Radio 89.3.
Family Life Radio has acquired Life 89.3 and other stations across the country over the past several years as part of a strategic ministry decision to expand the network’s radio coverage to 20 million people nationally, Evan Carlson, executive vice president of Family Life Communications, wrote to The Tribune.
The programming will include mainly contemporary Christian music with some teaching and educational aspects, said Liz Johnson, director of marketing at Family Life Radio. The network airs several shows, including “Intentional Living with Dr. Randy Carlson,” a program hosted by the president of Family Life Radio.
The network looks for opportunities to meet local needs and is already working on partnerships with local churches, Johnson said. She added that they plan to reach out to local businesses and organizations to partner with on community projects.
In November, Family Life Radio will host Christian group Selah at Mountainbrook Church in San Luis Obispo.
Listener-supported Family Life Radio was founded in 1966. Headquartered in Tucson, Arizona, the network has more than 40 signals in 10 states with a broadcast reach of more than 15 million listeners, according to a news release.
Source : sanluisobispo.com