Netflix has sealed a partnership with Fetch TV, making it the first Australian pay-TV operator to integrate the US streaming giant’s app on its platform.
The partnership will see, Netflix become available on the Fetch TV 2nd Generation box. Netflix is officially set to launch in Australia next month.
While the Netflix app will eventually make its way onto other platforms, the US company said it was impressed by what Fetch TV had on offer.
“As we surveyed the Australian market, Netflix was impressed by the Fetch TV service, unique business model, and the committed coalition of Telco partners,” said Bill Holmes, head of business development at Netflix.
“By partnering with Fetch TV, we are making it easy for TV fans and movie lovers to watch Netflix on their televisions.”
The Netflix-Fetch deal is good news for Fetch’s ISP partners, Singtel-Optus, iiNet and M2, who will be able to channel the appeal of Netflix to sell their bundles to the public.
It also provides another avenue for the US streaming heavyweight to broaden its exposure in the Australian market, where the likes of Stan and Presto are gearing up to go toe to toe with Netflix on content and price.
Meanwhile, TPG Telecom is aiming to launch a premium TV service by early 2015, teaming up with Foxtel to launch a bundle of 10 Foxtel channels.
According to The Australian, TPG’s pay-TV platform, which has been built in-house, will be fitted out with Foxtel content, marking the first time the pay-TV operator has licensed its content to an ISP other than Telstra.
Foxtel is jointly-owned by Telstra and News Corp Australia, the publisher of The Australian and Business Spectator.
Fetch TV CEO Scott Lorson said that the Netflix tie-up represented a significant milestone for the pay-TV operator, it’s ISP partners and its 170,000 plus customers.
“Netflix perfectly complements the Fetch TV service,” Mr Lorson said.
“We are now able to offer Australian consumers a world-class integrated entertainment offering at unprecedented value.”
The partnership also includes the New Zealand market to accommodate planned expansion by Fetch TV.