The NFL has tapped MP & Silva to negotiate broadcast contracts across much of Europe, where the most watched U.S. sports league is seeking to broaden its fan base.
MP & Silva, whose clients include the National Basketball Association, Major League Baseball’s World Baseball Classic and Major League Soccer, will be the National Football League’s agent to distribute TV and select digital rights through 2019, the agency said.
The agreement, the financial terms of which weren’t disclosed, covers NFL TV and digital simulcast rights of pre-and regular-season games, playoff games, the Pro Bowl and Super Bowl. It also includes additional NFL Network programming.
The NFL will play three regular-season games in London next season. Among them will be the New York Jets versus the Miami Dolphins, which marks the first division game to be played as part of the league’s international series.
Among the territories included in the agreement are Belgium, France, Greece, Portugal, Spain and the Vatican City.