One World Sports said it has reached a multi-year, multi-platform agreement for exclusive carriage of Juventus TV, the club channel of Italian soccer team Juventus Football Club S.p.A.
According to the deal, One World Sports will air exclusive first-runs of complementary programming including pre- and post-game analysis, player interviews and profiles as well as encore presentations of matches. Juventus’ first appearance on One World Sports will be on Jan. 12 against U.C. Sampdoria.
“One World Sports partnership with Juventus, one of Italy’s most storied clubs, is another clear indicator of our intention to align with the top sports clubs around the world to provide the highest quality and most diverse programming to our viewers,” said One World Sports executive vice president of programming & production Joel Feld in a statement.. “The exclusive, behind-the-scenes action provided by JTV, coupled with the action on the pitch, allows fans to build an affinity for the players and a connection to Juventus as a whole.”