Software company P Squared Ltd is changing its name to the Broadcast Radio Group, bringing all its brands together.
The Hull-based company has just turned 18 years old and is expanding its business abroad, ahead of releasing new software next year. P Squared well know as the creator of playout software Myriad, logging service Powerlog, music scheduler AutoTrack and more.
School Radio, which provides hardware and software to the education sector, will now also come under the same umbrella brand whilst retaining its established specialist identity.
Speaking about the changes, director Liam Burke said: “We’ve taken this step to bring several of our brands under one roof and provide a bit of clarity to our customer base.
“It also allows us to strengthen our offering by centralising all of the knowledge and experience we have after nearly two decades working across the industry.
“In terms of our existing customer base, essentially nothing will change for them until the next time they come to buy something form us, when they will be able to take advantage of our new stronger offering.
“Going forward we now have a market presence in Dubai and we’d like to increase our presence in several key emerging overseas markets.”
The company has a new website at broadcastradio.com launching Tuesday.