NEWS

Phillies Sign New Radio Broadcast Deal

Thursday, Feb 18, 2016

As the Philadelphia Phillies begin spring training Wednesday, the team announced that it has extended its broadcast partnership with CBS Radio. Games will no longer continue to be simulcast on the Phillies longtime AM home of 1210 WPHT and will only air on sister station SportsRadio 94WIP, CBS Radio confirmed.

A press release did not disclose financial terms or the length of the deal.

After a three-year contract expired at the end of the 2014 season, the Phillies and CBS negotiated a one-year extension for 2015. Dave Buck, senior vice president of marketing and advertising for the Phillies, said in September 2014 that he hoped to negotiate a long-term deal with CBS before the 2015 season ended.

The Phillies have aired games on 1210AM for years but began simulcasting on 94WIP to lure an FM audience in 2012. WPHT, which focuses on conservative talk, has seen its ratings sag in recent years.

The contract will continue to include live play-by-play coverage of Phillies spring training, regular season and post-season games. WIP will host regular broadcasts from the NovaCare Broadcast Booth, a permanent radio studio built on the concourse within Citizens Bank Park.

The announcing team of Scott Franzke, Larry Andersen and Jim Jackson are all returning.

There were few options for the Phillies, as it would have been difficult for Boston-based Greater Media, which operates WIP sports talk station rival 97.5 FM The Fanatic, already broadcasts the 76ers and Flyers.

The Phillies 25-year, $2.5 billion television broadcast agreement with Comcast SportsNet Philadelphia starts this season and includes the Phillies acquiring a 25 percent stake in the network and a portion of advertising revenue.

In March 2015, CBS Radio agreed to a multiyear extension of a broadcast partnership with the Philadelphia Eagles to air play-by-play coverage of all games on SportsRadio 94WIP.

 

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