Rentrak, the leader in precisely measuring movies and TV everywhere, today announced it has acquired SponsorHub, the premiere Big Data platform for the sports and entertainment industry, offering proprietary social media measurement for sports, political and advertising brands.
SponsorHub offers the most trusted industry benchmarking for top brands in the sports technology and entertainment space. Its tools measure and track brand engagement in sports and branded entertainment initiatives, ranging from the Olympics and World Cup, to TV and movies.
Rentrak's acquisition of SponsorHub advances its mission of providing unprecedented audience measurement and targeting to enable marketers to reach the right audience at the right time. Through its acquisition of SponsorHub, Rentrak will offer products that measure the effect of social media on television, dynamic ad insertion, online video advertising, movies and branded content integration.
"TV continues to be more social and our industry-leading analytics greatly complement Rentrak's services," said SponsorHub Chief Executive Officer, Robert Johnston. "The combination of Rentrak's current products with SponsorHub's social media SaaS platform will provide the most precise set of tools to measure the effect of social media. We're looking forward to the new products that will be developed through this acquisition."
"We are excited to add social media measurement to our TV Everywhere products, as it will give additional transparency and purchasing flexibility for brands and agencies through SponsorHub's social media products," said Rentrak's Vice Chairman & Chief Executive Officer, Bill Livek.
SponsorHub has pioneered social media analytics in sports, across multiple platforms. Its X-Stream product helps advertisers better appropriate the billions of dollars spent on sports and entertainment campaigns. X-Stream provides a real-time consumer impact index and key emotional metrics derived from billions of social conversations around athletes, celebrities, teams, leagues and brands.