Rentrak, the leader in precisely measuring movies and TV everywhere, today announced an agreement with Tribune Broadcasting, a division of Tribune Media Company (NYSE: TRCO), to provide the company with Rentrak’s full suite of local market ratings services, including its automotive and political Advanced Demographics, for all Tribune Broadcasting television stations. Rentrak has been furnishing ratings information to Tribune’s stations in Cleveland and Des Moines since 2012, and renews them as part of this agreement.
“In today’s rapidly changing media landscape, our partnership with Rentrak will provide us with consumer behavior insight from a significant measurement footprint in each market,” said Larry Wert, president of broadcast media for Tribune Broadcasting. “Rentrak’s data will help our stations make more informed decisions and provide our clients with detailed audience viewing information.”
“We are very excited by our new partnership with Tribune Broadcasting and are eager to work closely with all of their stations in accurately measuring their strong and varied audiences,” said Steve Walsh, Rentrak’s executive vice president of local television.
Rentrak’s television ratings service is the only fully integrated system of detailed satellite, telco and nationwide cable television viewing information from more than 31 million TVs in the U.S. and Video on Demand from more than 117 million TVs in the U.S. and Canada, including granular information for television stations in all 210 markets projected across the United States.