Rentrak, the leader in precisely measuring movies and TV everywhere, announced today it has signed a long-term TV measurement agreement with 11 television stations owned by Cowles Publishing Company.
Under the agreement, KTMF (ABC) & KTMF2 (FOX) Missoula, Mont., KULR (NBC) Billings, Mont., KWYB (ABC) & KWYB2 (FOX) Butte-Bozeman, Mont., KFBB (ABC) & KFBB2 (FOX) Great Falls, Mont., KHBB (ABC) & KHBB2 (FOX) Helena, Mont., and KNDO & KNDU (NBC) Tri-Cities and Yakima, Wash. will all utilize Rentrak's daily demographic and household ratings, as well as Rentrak's automotive Advanced Demographics.
"Having stable, accurate and reliable measurement is critical to our business," said Cowles Director of Sales and Programing Mike Dugger. "Rentrak gives us just that with reliable demographic ratings every day from thousands of homes in each of our subscribing markets. In addition, Rentrak's automotive ratings will allow us to provide our local and national auto clients with incredibly powerful information, demonstrating how our audiences deliver auto owners and in-market buyers by make and model. Rentrak's ratings will be part of our everyday conversations with our advertiser partners and will also help guide our news and programming decision-making."
"We are very excited to announce our partnership with Cowles Publishing and to welcome them to Rentrak's family of clients," said Rentrak Executive Vice President of Local Television Steve Walsh.