Sony Pictures Networks India has acquired the exclusive broadcast rights to telecast the 2016 edition of the International Champions Cup in India.
The matches this year will be held across North America, Europe, Australia, and China, and will see 17 of the top clubs from across the world participating in the highly anticipated season opening tournament.
The International Champions Cup will begin from July 22 and will run through August 13, 2016 and will be telecast live and exclusive on Sony Espn and Sony Espn HD channels. The tournament will also be streamed live on the SonyLiv app.
The International Champions Cup 2016 is the first tournament of the 2016-17 football season and will kick-off the 2016-17 club season across the world.
The fourth edition of this prestigious cup competition will see the return of winners from the past three seasons – Real Madrid C.F., Manchester United F.C., Paris Saint-Germain, along with other illustrious clubs from across the world.
The acquisition of the broadcast and digital rights of the 2016 International Champions Cup is a strategic approach by the Sports Cluster of SPN towards bringing the best of football to India.
Rajesh Kaul, President, Distribution & Sports Business, Sony Pictures Networks, “The acquisition of the exclusive broadcast rights of the 2016 edition of the International. Champions Cup in India reinforces the Sports Cluster of SPN’s leadership in sports broadcast in India. The 2016 International Champions Cup is significant of a gold-standard of football with Europe’s elite clubs participating in this tournament. After the success of the UEFA EURO 2016, we are looking forward to broadcasting the season-opening tournament of club football.”
Source : thehindubusinessline.com