Videos are consumed every day on smartphones by three-quarters of the younger sector in the UAE, according to a survey conducted by mobile video-on-demand (VOD) provider Vuclip.
Some 79% of viewers in the UAE watch short-form video content (under ten minutes long) on smartphones as compared to 70% on laptops and 35% on television. However, user-generated content is consumed more on smartphones (19%) than on laptops (12%).
Vuclip’s Global Video Insights Report 2015 surveyed 4,600 online users aged 18-35 across six developing markets (India, Malaysia, Thailand, Indonesia, UAE and Philippines) and four developed markets (USA, UK, Singapore and Australia).
It found that across the UAE, the television is the preferred device for both long-form consumption (81%) such as films and videos with run time of more than ten minutes in addition to live broadcast videos (25%).
The proportion of UAE respondents reported to consume long-form content on smartphones (45%) exceeds that of the developed markets (33%), said Vuclip.
In terms of content, half of UAE respondents cite fresh content as key to their enjoyment of an over-the-top (OTT) video app, compared to 46% of those in developed nations. In the UAE, 47% also feel that high definition (HD) video content is important, while 49% lay emphasis on a buffer-free experience. Unsurprisingly in such a multicultural community, 42% reported preference based on availability of international content.
Unlike developed nations, where usage of Wi-Fi (51%) and mobile networks (49%) for accessing mobile Internet is similar, Wi-Fi usage (54%) in the UAE is significantly higher than mobile network usage (44%). This can be attributed to the advanced telecoms infrastructure and the ready availability of free Wi-Fi zones across the nation, and is also the reason why video consumption while travelling is considerably higher in UAE (51%) compared with developed nations (46%).
Viewers in the UAE also reported a higher propensity to download video content (93%) compared with the developed nations (58%). Just 23% of viewers in the UAE reported to be using laptops to download content, while 34% reported to download content on smartphones. This contrasts with developed nations where the use of laptops (21%) for downloading videos far exceeds use of smartphones (13%), said Vuclip.
“It is real-time data-backed insights that help us to know what our audience wants and enables us to be able to effectively exceed consumer expectations whether it be with content, service features or user experience. 2016 will see Vuclip introduce exciting and innovative way for subscribers in the UAE and wider Middle East region to consume entertainment,” said Arun Prakash, COO, Vuclip.