White Sox, Bulls announce radio broadcast agreement with WLS

Friday, Jul 17, 2015

White Sox radio broadcasts will air on WLS-AM 890 beginning next season, the team, in a joint announcement with the Bulls and Cumulus Media, Inc., said Thursday.

The Bulls will move to WLS beginning with the 2016-17 season. The agreement runs through 2021 with both teams and includes regular season and postseason games, some spring training games and weekly original programming.

“We are excited to partner with Cumulus Media and WLS AM 890 to broadcast White Sox baseball to our fans across Chicago and throughout the Midwest,” said Brooks Boyer, Sox vice president for marketing and sales.  “We look forward to joining the Bulls and Notre Dame football and basketball to bring the passion and interest in Chicago-area sports to WLS AM 890 and its listeners.”

The contracts of radio (Ed Farmer, Darrin Jackson) and TV (Ken Harrelson, Steve Stone) broadcast teams are up after this season, and now that the radio deal is set, the White Sox will begin discussions them, according to Brooks Boyer, Vice President for Marketing and Sales.

“We have talked to all of our broadcasters and have told them that the priority in the first half of the season was to finalize a radio rights deal,” Boyer said in an email.  “We have not had any extension conversations with any of the guys other than to make sure they understood that the priority was to get the radio deal completed.  With the radio rights deal behind us, we can start those conversations.”

The Sox have aired on 670-AM since 2006.

“Cumulus Media and WLS AM 890 are honored to become the radio home of the Bulls and White Sox, two of Chicago’s very best sports brands,” said Peter Bowen, Vice President and Market Manager of Cumulus Media’s Chicago operations.  “Adding both teams to our programming schedule allows us to continue to capitalize on the strong growth and success Cumulus is enjoying in the Chicago market. We cannot wait to bring year-round sports to some of the world’s greatest fans.”

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