The WIN Network has signed a new program supply partnership with Channel 10.
The five-year deal will see WIN broadcast Ten shows including MasterChef, The Project and Family Feud as well as sporting events like the Big Bash League and V8 Supercars.
The two parties have been in negotiations since WIN's current programming partner Channel 9 announced its new deal with Southern Cross last month.
WIN Network CEO Andrew Lancaster said the new agreement will bring mutual benefit to the networks.
"For both viewers and clients this is an excellent outcome," he said.
"We believe we are now partnering with a television network that is delivering innovative programming and increasing audience share. This can only be good for our advertisers.
"I'd like to personally thank TEN's CEO Paul Anderson and Chair David Gordon for their approach in what is an historic change for viewers of the WIN Network in regional Australia."
The changes, which will essentially see content swapped between channels 5 and 8 in regional Queensland, will take effect on July 1.
Mr Lancaster said the affiliation with Ten will not affect the WIN Network's commitment to its local news bulletins. Nine has previously stated its intentions to strengthen Southern Cross's news teams and bulletins.
"There has been so much written about the future of news, both in regional and metropolitan areas. WIN's commitment to news is stronger than ever.
"WIN produces 16 half hour news bulletins and an hour-long All Australia News bulletin each weeknight," he said.
"No other network matches that. Combined with the talent, experience and resources in the Ten newsrooms across Australia, viewers will see comprehensive news coverage at local, state, national and international level.
"WIN's commitment to local regional news continues. It is something we are proud of and is at the heart of the WIN Network.
"Ten have been supportive of our desire to ensure regional Australia continues to have local regional news each weeknight and we look forward to working with Ten in providing news supply beyond the WIN News audiences especially when news breaks in regional Australia."
NBN will continue to broadcast Nine's programming in Northern NSW.
The changes won't require TVs to be re-tuned; instead it is viewers who will need time to adjust their viewing habits.
Source : sunshinecoastdaily.com.au