More than six decades after going on the air for the first time from the Maccabees Building in Detroit, Southfield-based WXYZ-Channel 7 will be on the air again downtown — at least at noon.
The ABC affiliate will broadcast its “7 Action News at Noon with Joanne Purtan” from the location beginning Thursday from a new glass-enclosed, outward-facing studio inside the ground-floor lobby of the 13-story Qube building (formerly the Chase Tower) at 611 Woodward Ave. on the south side of Campus Martius.
The station, which went on the air broadcasting from the Maccabees Building in 1948, will keep its main studio at Broadcast House in Southfield, where it has been headquartered since 1959.
For the first noon newscast from downtown, Carla Hall of ABC’s “The Chew” will join Detroit celebrities, community leaders and Channel 7 personalities, the station said.
The new studio also will be used in daily news coverage, in special programs, and as a location for interviews with the region’s top newsmakers.
Visitors downtown are invited to stop by the studio, take photos and share them on Twitter and Instagram with the #7downtown hashtag, the station said.
“We are thrilled to now have a bigger presence in the city and to be part of the resurgence of downtown Detroit,” said Mike Murri, the station manager, in a statement. “This studio allows us to create new connections with the people who live and work in the city, as well as those who are guiding the transformation of Detroit.”
The station is owned by Cincinnati-based E.W. Scripps Co.
Also in The Qube are 2,500 employees of Dan Gilbert’s Quicken Loans Inc. and J.P. Morgan Chase Bank.
The Qube has been owned and managed by Gilbert’s Bedrock Real Estate Services LLC in April 2011. It is 505,000 square feet and was built in 1959, according to CoStar Group Inc., and was designed by the Albert Kahn Associates firm.