Vevo and BBC Worldwide today announced a collaboration on the distribution for BBC Radio 1's Live Lounge performance series. The relationship will see BBC Radio 1 provide an extensive back catalog of over 200 Live Lounge performances on Vevo as well as provide an exclusive home for the majority of future Live Lounge performances internationally. With this agreement BBC Radio 1 gains access to the world's largest premium music video platform with over 12 billion monthly views and extensive exposure within the coveted millennial viewing audience.
"Vevo is one of my favourite apps, so to get Radio 1's world-famous Live Lounge to its massive audience of new music fans across the globe is utterly fantastic," said Ben Cooper, Controller, Radio 1 and 1Xtra, BBC.
Radio 1's Live Lounge features a combination of the music industry's highest profile established and emerging artists performing a small selection of stripped-back songs both within and outside of their musical genre. Live Lounge will be available on Vevo as of November 12th.
"We're excited to collaborate with BBC Worldwide and BBC Radio 1 to bring such an iconic and unique program as Live Lounge to Vevo's growing audience," said Alex Kisch, Executive Vice President, Business Development and Affairs, Vevo. "We see this as a tremendous first step in our collaboration as we look to expose Live Lounge's phenomenal music catalog and forthcoming performances to new audiences around the world."
"I'm delighted that we have been able to broker this deal on behalf of the BBC which benefits the BBC, record labels and artists alike," said Dominic Walker, Director of Radio and Music BBC Worldwide.
About BBC Worldwide
BBC Worldwide is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). Its vision is to build the BBC's brands, audiences, commercial returns and reputation across the world. This is achieved through investing in, commercialising and showcasing content from the BBC around the world, in a way that is consistent with BBC standards and values. The business also champions British creativity globally.
In 2014/15, BBC Worldwide generated headline profits of £138.6m and headline sales of £1,001.8m and returned a record £226.5m to the BBC. For more detailed performance information please see our Annual Review website:
Vevo is the world's leading all-premium music video and entertainment platform with over 12 billion monthly views globally. Vevo brings a library of 150,000 HD music videos, exclusive original programming and live concert performances to everyone on the planet who loves music both on-demand through Vevo.com, the mobile web, apps for mobile/tablets and connected TVs, and on Vevo TV, an always-on broadcast-style linear music channel built by expert human programmers. Additionally, Vevo syndicates its catalogue to dozens of sites across the web giving music fans the option to view their favorite programming anywhere, anytime. It is Vevo's massive scale and reach that has attracted more than 900 brand marketers around the globe since its launch in 2009.