Triton Digital®, a leading technology provider for the audio industry, today released its monthly Ranker for May 2016, providing insights into the month’s top streaming audio providers, as well as listening trends for the month of May.
Key findings from the May 2016 Ranker include:
• All measured clients within the Domestic U.S. reported a total of 4,845,391 Average Active Sessions (AAS) during the Monday-Friday 6:00AM-8:00PM daypart, and 4,059,599 AAS during the Monday-Sunday 6:00AM-Midnight day part.
• Overall streaming has seen steady growth when compared to May 2015. Both Pureplays and AM/FM Broadcasters showed positive growth during the Monday-Friday 6:00AM-8:00PM daypart and the Monday-Sunday 6:00AM-Midnight daypart.
• Millennial listening continues to outpace listening of other generations. In May 2016, Millennials accounted for 60.5% of all listening, followed by Generation X (27.9%) and Baby Boomers (10.4%).*
• In terms of top devices, 40% of listening took place on iOS devices, followed by 30% on Android, 9% on Google Chrome and 8% on Flash Player.
*Age information is derived from a representative sample of publishers.
Triton Digital’s Monthly Ranker is a listing of its top 20 clients’ digital audio stations and networks measured by the Media Rating Council (MRC) accredited Webcast Metrics® audience measurement platform. Webcast Metrics uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers. Unlike other measurement solutions, Triton’s Webcast Metrics information is based on census data, rather than consumer surveys, providing the most accurate information.
About Triton Digital
Triton Digital’s® (https://www.tritondigital.com/) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
Kristin Charron, 866-448-4037
Source : businesswire.com