Rentrak, the leader in precisely measuring movies and TV everywhere, today announced a group-wide local TV ratings expansion with the CBS Television Stations.
All 27 CBS-owned television stations will now have access to Rentrak traditional household and age/sex ratings, as well as the full suite of Advanced Demographics for automotive purchase behaviors and political behavioral segments.
The 15 stations that are acquiring Rentrak's services are WCBS (CBS) and WLNY (independent) in New York, KYW (CBS) and WPSG (CW) in Philadelphia, WBZ (CBS) and WSBK (MyNet) in Boston, WUPA (CW) in Atlanta, WWJ (CBS) and WKBD (CW) in Detroit, KSTW (CW) in Seattle, WTOG (CW) in Tampa, KCNC (CBS) in Denver, KOVR (CBS) and KMAX (CW) in Sacramento and WJZ (CBS) in Baltimore.
"We are pleased to expand our mutually beneficial relationship with Rentrak in order to make their data available to our entire group," said Peter Dunn, president, CBS Television Stations.
"CBS has successfully used our Rentrak in a number of markets in the last year," said Rentrak's Vice Chairman and Chief Executive Officer, Bill Livek. "I'm excited that Rentrak has proved to CBS the value of our service. We welcome CBS to join other groups that have gone all-in with Rentrak."
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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