Industry Press Releases

Amazonia Live Reached More Than 90 Million People

Tuesday, Sep 06, 2016

More than 90 million people were impacted by Amazonia Live show. This mesmerizing concert took place in the heart of Amazon rainforest, last August 27th, in a floating stage with the same dimensions of Rock in Rio's Main Stage. The show marked the kick-off of a three-year project, which aims to reforest Amazon in order to battle against climate changes.

During two hours, Rio Negro (Manaus, Amazon) served as the background for a unique and unforgettable show that gathered music and nature. Placido Domingo was the main attraction (with Amazon Philharmonic Orchestra and Amazonas Choir) but the show also had special guests such as guitar player Andreas Kisser (Sepultura), Brazilian singer Ivete Sangalo, Plácido Domingo Jr. and Saulo Laucas.

This special moment was live streamed worldwide and in Brazil, #amazonialive was among the social media trending topics during the show's period.  

Until this day, Rock in Rio raised 2.940.000 trees to be planted in the Amazon rainforest – Xingu region. The goal is to surpass 4 million until 2019 and in order to achieve that, Rock in Rio reached to world's population to join the cause and donate a tree at

Amazon rainforest is strategic when it comes to climate balance of our planet, having a major role in reducing global warming impact. It is no accident that this forest is called "the world's lung". According to RAISG data, between 1500 and 1977 approx. 4,7% of this region was deforested and over the last 36 years that number rose to 18%. One of the biggest effects of deforestation is that it contributed to global warming. Today, 1/3 of world's population doesn't have access to drinkable water and if global temperature increases 2,5°C above pre industrial levels, this number can double.

Amazonia Live, with the help of Rock in Rio, its partners and world's population, aims to restore deforested areas in the headwaters of Xingu River, as a way of fighting deforestation – that affects in so many dangerous ways the health of our planet.


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