Industry Press Releases

AT&T Brings ASPiRE And UP Networks To U-verse And DIRECTV Platforms

Tuesday, Nov 17, 2015
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AT&T will now offer Earvin "Magic" Johnson's ASPiRE, the network that entertains and celebrates urban influencers and African-American families, and UP, a network providing uplifting family programming.  ASPiRE and UP are now available on the DIRECTV and U-verse platforms.

"We're pleased to bring these great channels that serve family audiences and expand entertainment options on both our U-verse and DIRECTV platforms," said Dan York, chief content officer at AT&T.  "With these networks come a diverse array of voices and perspectives that build on the wide variety of programming we carry today."

"This is a fantastic way for us to close out a very successful year and we salute AT&T for recognizing the value that ASPiRE brings to their customers with programming that is relatable, relevant and positive," said Earvin "Magic" Johnson, chairman & CEO, ASPiRE. "We will continue to provide a real and authentic view of the African-American community."

"As the leading brand in family entertainment, we are proud to work with AT&T and look forward to entertaining AT&T's customers with our unique brand of quality family content," said Charley Humbard, president & CEO of UP.

ASPiRE brings viewers reality programs, modern comedies, provocative documentaries, popular series and original shows from a groundbreaking new generation of content creators. Show highlights include the network's popular original series "ABFF Independent," a weekly show hosted by Grammy® Award-winning music producer, recording artist and actor David Banner. And be sure to catch "Changemakers," an original reality series spotlighting African-American celebrities using their success to improve the lives of others.  ASPiRE is also the home of HBCU (Historically Black Colleges & Universities) football and basketball games. Look for exclusive live coverage of regular season and championship games.

UP is passionate about bringing entertaining content that viewers can feel good about. UP brings premiere movies and original series filled with compelling stories. This holiday season, "Everything You Love About Christmas" returns featuring more than 50 days and 500 hours of holiday movies, specials and marathons.  The network's hit original series "Bringing Up Bates" returns for a 3rd season in January. The new original series starring the world's foremost family-fixer, "Jo Frost:  Nanny on Tour" will also hit TVs in January.

ASPiRE is now available on DIRECTV's XTRA package (channel 381) and on AT&T U-verse (channels 158/1158). UP is currently available on DIRECTV (channel 338) and on U-verse (channels 369/1369).

About AT&T

AT&T Inc. (NYSE: T) helps millions around the globe connect with leading entertainment, mobile, high speed Internet and voice services. We're the world's largest provider of pay TV. We have TV customers in the U.S. and 11 Latin American countries. In the U.S., our wireless network has the nation's strongest 4G LTE signal and most reliable 4G LTE. We offer the best global coverage of any U.S. wireless provider*. And we help businesses worldwide serve their customers better with our mobility and highly secure cloud solutions.

Additional information about AT&T products and services is available at http://about.att.com. Follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.

© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Signal strength and reliability claims based on nationwide carriers' 4G LTE. Signal strength claim based ONLY on avg. 4G LTE signal strength. 4G LTE not available everywhere.

*Global coverage claim based on offering discounted voice and data roaming; LTE roaming; voice roaming; and world-capable smartphone and tablets in more countries than any other U.S. based carrier. International service required.  Coverage not available in all areas. Coverage may vary per country and be limited/restricted in some countries.

About ASPiRE

ASPiRE is a television network that celebrates the groundbreaking achievements of African-Americans. ASPiRE offers a diverse programming mix of movies, series and specials featuring music, comedy, drama, faith/inspiration, theater/performing arts, lifestyle and news/information. The network was launched on June 27, 2012 by Magic Johnson Enterprises, which acts as a catalyst for driving unparalleled business results for its partners and fosters community/economic empowerment by making available high-quality entertainment, products and services that answer the demands of ethnically diverse urban communities. ASPiRE is available in 24 of the top 25 African-American markets including New York City, Los Angeles, Atlanta, Chicago and Washington, D.C.. For more information, visit www.aspire.tv, facebook.com/aspireTV and on Twitter @tvASPiRE.

About Magic Johnson Enterprises

Magic Johnson Enterprises acts as a catalyst for driving unparalleled business results for its partners and fosters community/economic empowerment by making available high-quality entertainment, products and services that answer the demands of ethnically diverse urban communities. For more information, visit http://magicjohnson.com/enterprises.

About UP

UP is television's trusted entertainment brand dedicated to providing viewers with "feel good TV for you and your family."  UP uplifts viewers every day with premiere movies, original reality, dramatic and comedy series filled with compelling stories and characters with character. In keeping with its brand promise, UP's pro-social initiative, "Uplift Someone," inspires people to do simple, everyday acts of kindness.  UP is widely available on cable systems and satellite providers across the United States. Based in Atlanta, UP is a division of UP Entertainment, LLC and partners with the ASPiRE network on sales, marketing and other operational services. 

AT&T will now offer Earvin "Magic" Johnson's ASPiRE, the network that entertains and celebrates urban influencers and African-American families, and UP, a network providing uplifting family programming.  ASPiRE and UP are now available on the DIRECTV and U-verse platforms.

"We're pleased to bring these great channels that serve family audiences and expand entertainment options on both our U-verse and DIRECTV platforms," said Dan York, chief content officer at AT&T.  "With these networks come a diverse array of voices and perspectives that build on the wide variety of programming we carry today."

"This is a fantastic way for us to close out a very successful year and we salute AT&T for recognizing the value that ASPiRE brings to their customers with programming that is relatable, relevant and positive," said Earvin "Magic" Johnson, chairman & CEO, ASPiRE. "We will continue to provide a real and authentic view of the African-American community."

"As the leading brand in family entertainment, we are proud to work with AT&T and look forward to entertaining AT&T's customers with our unique brand of quality family content," said Charley Humbard, president & CEO of UP.

ASPiRE brings viewers reality programs, modern comedies, provocative documentaries, popular series and original shows from a groundbreaking new generation of content creators. Show highlights include the network's popular original series "ABFF Independent," a weekly show hosted by Grammy® Award-winning music producer, recording artist and actor David Banner. And be sure to catch "Changemakers," an original reality series spotlighting African-American celebrities using their success to improve the lives of others.  ASPiRE is also the home of HBCU (Historically Black Colleges & Universities) football and basketball games. Look for exclusive live coverage of regular season and championship games.

UP is passionate about bringing entertaining content that viewers can feel good about. UP brings premiere movies and original series filled with compelling stories. This holiday season, "Everything You Love About Christmas" returns featuring more than 50 days and 500 hours of holiday movies, specials and marathons.  The network's hit original series "Bringing Up Bates" returns for a 3rd season in January. The new original series starring the world's foremost family-fixer, "Jo Frost:  Nanny on Tour" will also hit TVs in January.

ASPiRE is now available on DIRECTV's XTRA package (channel 381) and on AT&T U-verse (channels 158/1158). UP is currently available on DIRECTV (channel 338) and on U-verse (channels 369/1369).

About AT&T

AT&T Inc. (NYSE: T) helps millions around the globe connect with leading entertainment, mobile, high speed Internet and voice services. We're the world's largest provider of pay TV. We have TV customers in the U.S. and 11 Latin American countries. In the U.S., our wireless network has the nation's strongest 4G LTE signal and most reliable 4G LTE. We offer the best global coverage of any U.S. wireless provider*. And we help businesses worldwide serve their customers better with our mobility and highly secure cloud solutions.

Additional information about AT&T products and services is available at http://about.att.com. Follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.

© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Signal strength and reliability claims based on nationwide carriers' 4G LTE. Signal strength claim based ONLY on avg. 4G LTE signal strength. 4G LTE not available everywhere.

*Global coverage claim based on offering discounted voice and data roaming; LTE roaming; voice roaming; and world-capable smartphone and tablets in more countries than any other U.S. based carrier. International service required.  Coverage not available in all areas. Coverage may vary per country and be limited/restricted in some countries.

About ASPiRE

ASPiRE is a television network that celebrates the groundbreaking achievements of African-Americans. ASPiRE offers a diverse programming mix of movies, series and specials featuring music, comedy, drama, faith/inspiration, theater/performing arts, lifestyle and news/information. The network was launched on June 27, 2012 by Magic Johnson Enterprises, which acts as a catalyst for driving unparalleled business results for its partners and fosters community/economic empowerment by making available high-quality entertainment, products and services that answer the demands of ethnically diverse urban communities. ASPiRE is available in 24 of the top 25 African-American markets including New York City, Los Angeles, Atlanta, Chicago and Washington, D.C.. For more information, visit www.aspire.tv, facebook.com/aspireTV and on Twitter @tvASPiRE.

About Magic Johnson Enterprises

Magic Johnson Enterprises acts as a catalyst for driving unparalleled business results for its partners and fosters community/economic empowerment by making available high-quality entertainment, products and services that answer the demands of ethnically diverse urban communities. For more information, visit http://magicjohnson.com/enterprises.

About UP

UP is television's trusted entertainment brand dedicated to providing viewers with "feel good TV for you and your family."  UP uplifts viewers every day with premiere movies, original reality, dramatic and comedy series filled with compelling stories and characters with character. In keeping with its brand promise, UP's pro-social initiative, "Uplift Someone," inspires people to do simple, everyday acts of kindness.  UP is widely available on cable systems and satellite providers across the United States. Based in Atlanta, UP is a division of UP Entertainment, LLC and partners with the ASPiRE network on sales, marketing and other operational services.

 

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