Industry Press Releases

AWeber Unveils Its New Email Automation Platform

Wednesday, Oct 21, 2015

AWeber introduced its new platform that makes email automation easy and more impactful for the way its customers grow their businesses. In a highly anticipated live announcement at the ASCEND Digital Marketing Summit, AWeber unveiled Campaigns, email automation that helps businesses easily send the right message to the right person at the right time, without sacrificing more time.

Campaigns is a simple-to-use tool whereby emails are sent based on pre-established triggers and automated actions. When a subscriber engages with your email marketing campaign in some way, such as signing up for your email list, Campaigns triggers it to respond--automatically--with specified email messages.
The benefits for business owners and marketers are:

  • •    Campaigns makes it easier to keep in touch with customers and prospects
  • •    emails sent based on predetermined triggers ensures customers receive messages that are relevant to them
  • •    the automated function gives users time back in their days to do more with their businesses

"Whether you're helping one segment of your audience get to know your business or prompting others to give you more business, it's all about nurturing relationships at every touchpoint," said Joe Cotellese, Director of Product at AWeber. "Campaigns helps you achieve this by sending smarter emails. And because it's automated, it's ideal for busy entrepreneurs and marketers who are juggling multiple priorities at any given time."

While Campaigns helps AWeber customers create more advanced email marketing campaigns, AWeber still remains one of the most affordable email autoresponders available. With this simple tool, small businesses can create endless campaigns at a cost-effective price.

Campaigns is just the beginning of a host of automation tools AWeber will release by the end of the year. To learn more about it, its features and how it works, visit AWeber online.

About AWeber

Founded in 1998, AWeber is one of the world's leading email marketing providers, who helps more than 120,000 businesses, entrepreneurs and bloggers increase sales and profits through its suite of web-based email marketing software.


Andrea Carter
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or Brandyn Bissinger
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