Industry Press Releases

Deluxe to Launch Software-Defined Broadcast Services for MP & Silva in Singapore

Wednesday, May 25, 2016

Deluxe Entertainment Services Group Inc. has expanded its relationship with MP & Silva, the worldwide leader in the distribution of TV and media rights, to provide a managed broadcast delivery service that will take European sports properties to viewers in Asia using the public Internet. Starting in June 2016, the Deluxe Broadcast Delivery Network (BDN) will deliver high-quality live broadcast signals from the UK to Singapore for MP & Silva, enabling them to reach more viewers faster with their popular sports properties. Deluxe will showcase MediaCloud at Broadcast Asia 2016 in Singapore in room 4D4-25.

With this new offering, Deluxe extends its relationship with MP & Silva, building on the success of its current work delivering live American football games to broadcasters in Europe for MP & Silva through its software-defined broadcast platform, Deluxe MediaCloud.

The new solution is designed to transport and deliver up to 16 simultaneous live broadcast signals to Singapore using the public Internet. Deluxe will downlink MP & Silva properties in Europe, encode them to an IP stream, then transport and deliver them directly to the Deluxe data center in London for monitoring and control purposes where the signals will be inserted into the Deluxe BDN. Once the signal is on the BDN, Deluxe will deliver the live video signals to MP & Silva's production facility in Singapore, where Deluxe will provision decoders to convert the IP stream to SDI or HD/SDI for handoff to MP & Silva. Deluxe MediaCloud enables MP & Silva to reach multiple broadcasters with a single output channel, and exploit their properties on new OTT and VoD platforms in the region.

Emanuele Montoneri, Head of Global Solutions, MP & Silva Pte Ltd, said, "We have seen extremely positive results from bringing American football content to broadcasters in Europe with Deluxe's solution and this is the next logical step in our efforts to create high level efficiencies around our content worldwide. The cost-efficiency that a software-defined platform gives us is significant – we experience a 30-50% savings on average with full league distribution, and can increase quality with virtually no increase in cost. We've learned that good content management is key to keeping broadcasters, federations and leagues happy, and the technical flexibility of Deluxe MediaCloud is critical here."

"The team at MP & Silva recognized early on that the Deluxe BDN would be key in their ability to exploit their content in Asia much more quickly and cost effectively than they ever could traditionally," said Maurizio Cimelli, GM of Deluxe MediaCloud. "They have been a fantastic, forward-thinking partner and we're pleased that they've seen value in building on this vision to expand the reach of their content around the world."

Deluxe MediaCloud is a component of Deluxe's comprehensive delivery ecosystem, which offers content preparation and delivery for home entertainment, theatrical, linear and OTT.

About Deluxe Entertainment Services Group Inc.
Deluxe Entertainment Services Group Inc. is the global leader in digital services and technology solutions for content creation and delivery. Since 1915 Deluxe has been a trusted partner to Hollywood studios, independent filmmakers, TV networks, online content producers, brands, and anyone looking to bring stories and experiences to audiences. Deluxe Creative companies house the world's top talent, amplified through a unified technology and business infrastructure to streamline processes, move media seamlessly, and connect our teams globally. Deluxe Delivery Solutions offer everything clients need to transform and deliver content in any format and release or broadcast window, for any recipient, to any device and destination. With headquarters in Los Angeles and New York, and operations in 25 key media markets worldwide, the company relies on the talents of 7,000 of the industry's premier artists, experts, and innovators.

About MP & Silva
MP & Silva is a leading international media company that owns, manages and distributes television and media rights to some of the most prestigious sports events around the world. With an annual turnover in excess of USD 720 million, MP & Silva's portfolio includes the FIFA World Cup 2018 & 2022, UEFA EURO 2016, Italian Serie A TIM, English Premier League, Spanish La Liga, French Ligue 1, the Emirates FA Cup, Copa America 2015, Copa Libertadores, Copa Sudamericana & Copa do Brazil, Brazilian national league (Brasileirão), Arsenal Football Club, the AC Milan Channel, French Open at Roland Garros, eight ATP World Tour tennis tournaments, EHF Handball Champions League, the Formula One, World Baseball Classic, the Premier 12 World Baseball Championships, National Football League, National Basketball Association, Spanish Basketball League (Liga Endesa).


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