Industry Press Releases

Detroit Public Television and Ally Launch New Series of Television Vignettes for Kids

Tuesday, Jan 26, 2016

Detroit Public Television (DPTV) and Ally Financial announced today the launch of a new series of short television vignettes that highlight fundamental money concepts for kids. The vignettes are now airing on local WTVS Channel 56.

Content for the vignettes is based on Ally's Wallet Wise program, a free financial education initiative that teaches consumers the basics of budgeting, credit, banking and investing, and auto finance through in-person sessions and online sessions.

Each of the videos teaches a basic money skill or concept for DPTV's young audiences. For example, one video gives viewers ideas of chores they might do around the house to earn an allowance, while another highlights a child bringing lunch to school instead of buying lunch in order to save money.  The videos will air during DPTV children's programming throughout the year, and will also be posted to DPTV's website.

The new vignettes, titled "My Two Cents: Learn to Earn", "My Two Centers: Money Tree", "The Power of Money: Assemble", "The Power of Money: Kid Calculator" and "The Power of Money: The Spendthrift", can be viewed here.

"One focus of the Ally Wallet Wise program over the past few years has been to teach money concepts and skills to children and teens," said Gina Proia, chief communications officer and head of citizenship efforts at Ally Financial. "We're pleased to have a relationship with DPTV that advances knowledge on financial topics for children at an early age, which will help them build good money habits for the future."

This is the second series of financial education vignettes that DPTV has produced with Ally's support. The first series debuted in 2012 and was nominated for a Michigan Emmy in the Community/Public Service (PSA) category.  

About Detroit Public Television
Detroit Public Television (DPTV) is the non-commercial, viewer-supported PBS-member station watched by more than 1.5 million people in Detroit and Southeast Michigan and another 1.2 million people throughout Canada. DPTV also manages WRCJ 90.9 FM, Detroit's classical and jazz radio station, in collaboration with the license-holder, the Detroit Public Schools. The radio station is located in the Detroit School of Arts. DPTV is licensed to the Detroit Educational Television Foundation and governed by a volunteer board of trustees from the local business, civic, and cultural communities.

About Ally Financial Inc.
Ally Financial Inc. (NYSE: ALLY) is a leading automotive financial services company powered by a top direct banking franchise. Ally's automotive services business offers a full spectrum of financial products and services, including new and used vehicle inventory and consumer financing, leasing, vehicle service contracts, commercial loans and vehicle remarketing services, as well as a variety of insurance offerings, including inventory insurance, insurance consultative services for dealers and other ancillary products. Ally Bank, the company's direct banking subsidiary and member FDIC, offers an array of deposit products, including certificates of deposit, savings accounts, money market accounts, IRA deposit products and interest checking. Ally's Corporate Finance unit provides financing to middle-market companies across a broad range of industries.

With approximately $156.1 billion in assets as of Sept. 30, 2015, Ally operates as a financial holding company. For more information, visit the Ally media site at or follow Ally on Twitter: @Ally.

Sari Martin
Ally Financial

Della Cassia
Detroit Public Television

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