Industry Press Releases

Digimarc and SourceAudio Team to Deliver Music Industry's Most Accurate Broadcast Performance Monitoring Platform

Tuesday, Apr 14, 2015

Today at NAB 2015, Digimarc Corporation and SourceAudio, the leading music licensing search and distribution platform, announced Digimarc-powered SourceAudio Detect (SA Detect), the most accurate and comprehensive broadcast performance monitoring and reporting platform for music suppliers. Using Digimarc's advanced digital identification technology, SA Detect enables music rights holders to verify their royalty collections from performing rights organizations and more accurately substantiate track title identification, track ownership, and license authority. It provides the widest monitoring coverage available for production music in programs and advertisements on network, cable and local television.

Until now, comprehensive monitoring of production music has been difficult since tracks are often used for very short durations and commonly published by multiple sources. In addition, production music proliferates the gamut of media productions -- from television programs to network promos to theatrical movie trailers -- where distinctions need to be made to properly verify performance royalty payments. These realities present significant identification challenges for prevailing monitoring and reporting systems.

"Digimarc's digital identification solutions help solve today's top issues in royalty verification and collection for all stakeholders in the performance licensing supply chain, including publishers, composers and their performing rights organizations (PROs), ASCAP, BMI and SESAC," said Hunter Williams, Executive Vice President, IP and Business Development at SourceAudio. "By teaming with the global leader in persistent embedded identities, we're able to provide a game-changing solution that ensures artists and rights holders can verify where their music is used and work with their PRO representatives to ensure appropriate royalty accountings for their performances."

When music suppliers host their catalog on SourceAudio and choose SA Detect, SourceAudio embeds a unique identity in versions of every file that is uploaded. The SA Detect system then reports where, when and how the tracks are used with respect to programs versus commercials. The intuitive dashboard allows rights holders to search, filter and export usage reports as they review their broadcast performance data. The monitoring system initially covers more than 150 national broadcast and cable channels, and approximately 100 local broadcast stations, with expanded coverage to be added in the future.

Digimarc's digital identity technology can identify shorter clips when compared to fingerprint-based solutions which attempt to find audio within reference databases, a process that can yield missed or incorrect matches. Unlike fingerprinting-based solutions, Digimarc's technology is deterministic and extremely robust, providing accurate identity of tracks that have been repurposed or are included in a mix.

"Music royalty verification is another great use of our digital identification technology," said Larry Logan, Chief Marketing Officer, Digimarc. "We're excited to be Digimarc-enabling SA Detect to help rights holders capture the full value of their content. The unprecedented speed, accuracy and reach of SA Detect sets a new industry standard and will make life easier for both music rights holders and users."

Learn more at or to schedule a private demo at SourceAudio's suite at NAB contact:

About Digimarc

Digimarc Corporation based in Beaverton, Oregon, is a leading innovator and provider of consumer engagement, media management, and security solutions that create digital identities for all forms of media and many everyday objects. Digimarc's digital IDs are imperceptible to humans and enable computers, networks and devices like mobile phones to better "see, hear and understand" brand impressions and other objects of interest. Digimarc has built an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media and object discovery to enable ubiquitous computing and related technologies. Digimarc develops solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information and the latest news, please visit and follow us on Twitter @DigimarcCorp.

About SourceAudio

Based in Los Angeles, CA, SourceAudio is a white label B2B music technology platform for publishers, labels, broadcasters, production companies, and creative agencies. Iconic brands across the media landscape leverage SourceAudio's industry leading music search, distribution, licensing, monitoring, and management capabilities to generate revenue, enhance creative, and maximize efficiencies. SourceAudio's network-based approach for buyer, publisher, and sub publisher connectivity in one cloud based ecosystem is revolutionizing the music-for-commercial media supply chain. For more information, please visit and follow us on Twitter @sourceaudio.

Press Contact:
Lindsay Stril
Voxus PR
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