Direct Media Power, Inc., the largest liquidator of unsold media in the U.S., has named David DeFranzo as Chief Operating Officer.
"David has been a driving force in the growth of our business, and I am excited about our future with David in his new role," says Dean Tucci, CEO of Direct Media Power, Inc. (DMP).
With over 20 years in the radio and advertising business, David DeFranzo is a media veteran with expertise across many disciplines. David has quickly progressed during his four-year tenure with Direct Media Power, managing many aspects of the business from media acquisition, media placement and trafficking, station and client relationships, and sales and business development, to media analytics and operations management.
"We've cracked the code at DMP in providing our clients with liquidated radio media at unheard of rates, which greatly increases their ROI, and this is just the beginning as we expand our model into other broadcast mediums," says David.
Prior to joining Direct Media Power, David held General Management roles at various media outlets including: ASRadio, LLC, where he managed the operations and business development, Wilks Broadcasting, LLC, where he was instrumental in the rapid growth of the two-station property and the company's eventual sale, and Clear Channel Communications where he was the Director of Promotions and Marketing.
Educated at Notre Dame College, David currently lives in Saint Charles, IL.
About Direct Media Power
Direct Media Power, Inc. (DMP) is the nation's largest privately owned liquidator of unsold prime commercial radio airtime, from every major National Radio Network and 100's of local radio stations nationwide. Established in 2010, located Wood Dale, IL Direct Media Power is a full service provider that specializes in providing its clients with access to unsold liquidated media at the lowest possible rates which translates to a higher return on their marketing investment. In addition to media services, DMP also provides complete creative production, call center/teleservices, and media response analytics which is unique in the industry. http://directmediapower.com
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