Entravision Communications Corporation (NYSE: EVC), a diversified media company serving U.S. Latino audiences and communities across acculturation levels and media platforms, today announced the promotion of Don Daboub to Executive Vice President of Integrated Marketing Solutions (EVP - IMS), Mountain Region, effective immediately. Daboub previously held the position of Senior Vice President of Integrated Marketing Solutions (SVP - IMS), Colorado at Entravision.
As Executive Vice President, Daboub will lead and manage the Integrated Marketing Solutions team in the Mountain Region which includes Entravision assets in Phoenix, AZ; Colorado Springs, CO; Denver, CO; Wichita, KS; Albuquerque, NM; Las Vegas, NV and Reno, NV, and oversee all client-based marketing and sales campaigns for Entravision's TV, radio and online platforms. He will be responsible for the development and execution of hyper-local marketing packages to help advertisers effectively engage the Total Hispanic Market across acculturation levels, as well as provide analyses of regional audiences and initiatives. Daboub will report directly to Mario M. Carrera, Entravision's Chief Revenue Officer.
"Entravision is dedicated to bringing the most relevant entertainment, news and information to U.S. Latinos," said Carrera. "To do so, we employ highly talented individuals who have a deep and tested understanding of how local communities interact with media on a daily basis. Don is an exceptional leader who has delivered major successes throughout his career, connecting both local and national advertisers to the U.S. Latino audiences we serve. We are very pleased with his promotion and look forward to continuing to achieve great results."
"I am looking forward to taking on this new role at Entravision," said Daboub. "The company has a strong presence in communities across the U.S., and a long history of service to Hispanics across acculturation levels. As the audiences we reach continue to grow in size and expand their purchasing power I'm excited to bring our comprehensive multi-media offerings to advertisers looking to connect with U.S. Latino consumers in the Mountain region."
Daboub has more than 20 years of experience targeting the Hispanic market in a variety of advertising, marketing and sales roles. He has held positions at Casanova Pendrill Publicidad, McDonalds (Hispanic Marketing), as well as management roles at Univision and Telemundo TV stations. Don is currently a board member of the Denver Health and Hospital Authority and received his Bachelor's degree in Business Administration from the University of Portland.
About Entravision Communications Corporation
Entravision Communications Corporation is a leading media company that reaches and engages U.S. Latinos across acculturation levels and media channels, as well as consumers in Mexico. The company's comprehensive portfolio incorporates integrated media and marketing solutions comprised of acclaimed television, radio, digital properties, events, and data analytics services. Entravision has 56 primary television stations and is the largest affiliate group of both the Univision and UniMás television networks. Entravision also owns and operates 49 primarily Spanish-language radio stations featuring nationally recognized talent, as well as the Entravision Audio Network and Entravision Solutions, a coast-to-coast national spot and network sales and marketing organization representing Entravision's owned and operated, as well as its affiliate partner, radio stations. According to comScore Media Metrix®, Entravision's digital operating group, Pulpo, is the #1-ranked online advertising platform in Hispanic reach, and Pulpo's comprehensive media offering, data, and consumer insights lead the industry. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. www.entravision.com.
Source : prnewswire.com