Entravision Communications Corporation (NYSE: EVC), a diversified media company serving U.S. Latino audiences, and Children's Miracle Network Hospitals®, a charity that raises funds for 170 children's hospitals, today announced that $3 million was raised for member hospitals during their ninth annual network-wide Radiothon, under the theme of "Un Million Para Los Niños" (One Million for the Children). This year 95 communities nationwide will benefit from the Radiothon due to the participation of Entravision's talented on-air staff and the increased reach of its online and mobile platforms.
"Our ninth Radiothon in collaboration with Children's Miracle Network Hospitals, was a thrilling event for our entire organization and highlights the dedication of our employees and listeners. Our participation in raising funds for this amazing charity is a means of giving back to the local communities we serve, and its continued success reflects Entravision's ability to reach and engage Hispanics across acculturation levels and media platforms," said Jeffery Liberman, Entravision's Chief Operating Officer.
"Entravision's support of the Children's Miracle Network for the past decade has been invaluable," said Joe Trevino, Managing Director, Media Partners, Children's Miracle Network Hospitals. "This partnership has given us access to a vast majority of the Spanish-language demographic in the U.S., unreachable by other networks, and we hope to continue working with Entravision for many more years to come."
The 72-hr broadcast kicked off on Thursday, August 18th on Entravision's leading José, Super Estrella, and La Tricolor network radio formats across the U.S. The Radiothon included live-broadcast performances at the Children's Hospital Los Angeles, featuring radio personalities from Entravision's syndicated shows: Erazno y La Chokolata, Alex 'El Genio' Lucas, Armida y la Flaka, Piolín, The LM Show and others, who rallied listeners into supporting and donating to the cause. The $3 million raised makes this the most successful Spanish-language Radiothon to benefit Children's Miracle Network Hospitals in 2016, surpassing last year's $2.9 million tally. The donations will be utilized by local children's hospitals to help fund critical treatments, healthcare services, pediatric medical equipment and charitable care, as well as provide treatment to low-income patients.
The Radiothon program has been an integral part of Children's Miracle Network Hospitals' fundraising efforts since 1997. Today more than 300 stations participate in Radiothons annually, raising about $50 million each year for Children's Miracle Network Hospitals.
About Children's Miracle Network Hospitals
Children's Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, Children's Miracle Network Hospitals has raised more than $5 billion, most of it $1 at a time through the charity's Miracle Balloon icon. Its various fundraising partners and programs support the nonprofit's mission to save and improve the lives of as many children as possible. Find out why children's hospitals need community support, identify your member hospital and learn how you can Put Your Money Where the Miracles Are at give.childrensmiraclenetworkhospitals.org and www.facebook.com/cmnhospitals.
About Entravision Communications Corporation
Entravision Communications Corporation is a leading media company that reaches and engages U.S. Latinos across acculturation levels and media channels, as well as consumers in Mexico. The company's comprehensive portfolio incorporates integrated media and marketing solutions comprised of acclaimed television, radio, digital properties, events, and data analytics services. Entravision has 56 primary television stations and is the largest affiliate group of both the Univision and UniMás television networks. Entravision also owns and operates 49 primarily Spanish-language radio stations featuring nationally recognized talent, as well as the Entravision Audio Network and Entravision Solutions, a coast-to-coast national spot and network sales and marketing organization representing Entravision's owned and operated, as well as its affiliate partner, radio stations. According to comScore Media Metrix®, Entravision's digital operating group, Pulpo, is the #1-ranked online advertising platform in Hispanic reach, and Pulpo's comprehensive media offering, data, and consumer insights lead the industry. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. www.entravision.com.
Source : prnewswire.com