Liberman Broadcasting, the owner and operator of the Estrella TV network, announced today that esteemed Mexican journalist Pedro Ferriz Hijar has joined the company as news anchor of Cierre de Edición, the network's leading national evening newscast.
A seasoned journalist, Ferriz Hijar has extensive of experience covering politics, government and economic issues across Mexico at some of the country's leading media outlets including Efeckto Noticias, Poder Mexico Radio, Poder America, Hola TV, TV Mexiquense and other news media. He earned a Masters Degree at Universidad Francisco de Vitoria in Madrid, Spain. He also attended Universidad Anahuac del Norte, Universidad Iberoamericana, and Universidad Panamericana in Mexico.
"I am honored and excited to have this opportunity to enter the U.S. market at this extraordinary and fraught moment in the history of North America," said Ferriz Hijar. "The issues covered at Cierre de Edición, including immigration, the disturbing rise of anti-immigrant rhetoric in U.S. politics and the struggles of Latino families are essential. Covering them with one of the best news teams in front of and behind the camera is an amazing opportunity. I'm grateful to Liberman Broadcasting for that chance."
Well known for his charismatic and articulate news delivery, Ferriz Hijar has become perhaps best known for his closing slogan "¡Hagámos historia!" (Let's make history!) at the end of every news show. Ferriz Hijar is the third generation of his family to serve in the news media. His father, Pedro Ferriz de Con, is one of Mexico's most outstanding radio and TV personalities, and his grandfather, Pedro Ferriz Santacruz, was a veteran radio and TV presenter and a pioneer of Mexican television from the early 50s. The family has been on the frontlines in defense of freedom of expression in Mexico, one of the world's most dangerous countries for journalists according to Reporters Without Borders.
"We are delighted to have Pedro bolster our already surging news division," said Andres Angulo, Vice President of News at Estrella TV. "He is the definition of 'destination viewing' for Hispanic families who value experience, knowledge and credibility."
"This is an exciting time at Estrella," added Lenard Liberman, CEO of Liberman Broadcasting. "In markets across America we are providing Latino viewers something they haven't traditionally had on TV – real choice. As a Hispanic-owned broadcaster, we are proud to compete with Telemundo and Univision and to regularly deliver ratings that meet or beat theirs thanks to a robust lineup of entertainment, sports and news. The addition of talent like Pedro only makes us more competitive."
ABOUT CIERRE DE EDICIÓN
Cierre de Edición is ESTRELLA TV's leading national newscast, featuring news stories on U.S. Hispanics, national and international politics, entertainment, immigration, health care, education and other topics of interest to Hispanics/Latinos. Current events from Mexico, Central and South America are also a significant part of this news show's content Monday through Friday, 10:30 p.m./9:30c.
ABOUT LIBERMAN BROADCASTING
Since its 2009 launch, Estrella TV has established itself as a top U.S. Hispanic television network across all demos and dayparts. The broadcast network has achieved its fast-track success by developing high-quality, all-original programming produced in-house at its Burbank, Calif. studios featuring well-known stars and popular personalities from the U.S. and Latin America. Estrella TV has built a catalog of more than 7,500 hours of programming now being distributed by the company to broadcasters worldwide. Estrella TV is owned and operated by Liberman Broadcasting, Inc., a leading Spanish-language, minority-owned media and entertainment company and one of the largest Spanish-language radio and television broadcasters in the U.S., based on both revenues and number of stations. For more information visit www.estrellatv.com.