Industry Press Releases

Farouk Systems Signs Retail Promotions Agreement with Univision Communications Inc.

Thursday, Nov 05, 2015

Farouk Systems USA is proud to announce the signing of their first promotional agreement with Univision Enterprises, the products and services division of Univision Communications Inc. (UCI), the leading media company serving Hispanic America. The company's CHI and BioSilk haircare products and styling tools will be used by the hairstyling team at Despierta America (Wake Up America), Hispanic America's #1 morning show airing on the Univision Network, Monday to Friday from 7 to 11 am, as they beautify hosts, guests, and internationally known celebrities that appear on the show during the term of the promotion. As part of the agreement, Farouk Systems will work with their distribution partners to give consumers the chance to win a trip to Miami and have a backstage experience to attend the morning show live and get a make-over.

Additionally, Despierta America will create a weekly segment giving viewers a glimpse into what happens behind the scenes as the hosts and guests are styled with CHI and BioSilk products. The spot will showcase a variety of interesting and sometimes funny moments leading up to their on-air appearances while getting ready to be on the # 1 Hispanic morning TV show in the U.S.

Since 1986, Farouk Systems has been an active force within the Hispanic community. This relationship not only includes distribution through numerous Latin American countries but a strong Hispanic educational team, hundreds of employees and countless philanthropic efforts.

"We are extremely excited about our agreement with Univision since it marks the expansion of our engagement with 57 million plus U.S. Hispanic consumers," says Farouk Systems President and CEO, Basim Shami.  "It is because of our dedication to excellence and providing consumers products that improve the condition and integrity of their hair that we have seen an increase in the Hispanic market loving our products and tools. This agreement with Despierta America will only help to increase the awareness of BioSilk and CHI products."

About Farouk Systems :

Farouk Systems, Inc. is a Houston based company of hairdressers for hairdressers. They manufacture high quality professional hair care products, including industry-leading brands CHI® and BioSilk®. Farouk Systems was founded in 1986 by Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon "Education, Environment and Ethics". Farouk Systems distributes its products throughout the United States and to over 120 countries worldwide. Please visit our website at and like us on

Other Press Releases