FuboTV and dentsu Capture Live Sports Fans on CTV by Leveraging M1 Data Platform
2 November 2021
fuboTV Inc., the leading sports-first live TV streaming platform, announced today it is fully integrated with dentsu international’s M1 people-based identity and data platform. Advertisers can now leverage M1’s highly accurate connected individual, device, and panel data across fuboTV’s sought-after Connected TV (CTV) inventory, including 50,000 live sports events per year as well as 100 + premium sports, news, and entertainment channels for the entire household.
Through M1, advertisers can couple their proprietary custom CRM data with fuboTV’s exclusive first-party addressable data, improving the relevance and performance of audience-targeted advertising campaigns. Clients can also reach fuboTV’s highly engaged, cord-cutting audience of sports fans that can’t be accessed through traditional television.
According to eMarketer, sports viewers and advertising dollars will continue to shift from linear TV to CTV with the number of U.S. digital live sports viewers expected to reach 57.5 million this year and exceed 90 million in 2025. The fuboTV/dentsu collaboration is in tandem with the beginning of the 2021 football season and ahead of marquee sporting events. fuboTV anticipates subscribers will stream these upcoming live sports primarily on a large-screen format as CTV represented 94% of total viewing hours on the platform during the second quarter of 2021.
“We are thrilled to partner with dentsu and Merkle to bring their industry-leading identity capabilities to fuboTV,” said Diana Horowitz, SVP, advertising sales at fuboTV. “Together we can unlock a fully transparent and addressable solution to accurately reach sports fans who have migrated from traditional TV. Marrying fuboTV’s robust first-party addressable data with M1’s extensive people-first platform creates a customizable and precise alternative to reach target audiences without relying on cookies.”
In addition to providing best-in-class addressable targeting, M1 helps solve digital supply chain issues like fraud and cookie duplication while improving ad efficiency and effectiveness. By using a universal ID, M1 enables true people-based marketing that can be targeted and measured on a person level.
Cara Lewis, EVP, head of US media investment, dentsu said: “The collision of content, distribution, data, and technology has given TV buyers the opportunity to change the marketplace. We can now deliver targeted ads, in appropriate content, to an engaged customer, and from there we can measure how well those ads worked. The integration of fuboTV’s first-party addressable data into the M1 platform unlocks new opportunities for our advertisers to tap into vMVPD inventory to reach a highly engaged audience in a premium connected TV environment.”
About dentsu international
Part of dentsu, dentsu international is made up of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen and Merkle, all of which are supported by its specialist divisions and scaled services. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, customer experience management (CXM), and creative, dentsu international operates in over 145 markets worldwide with more than 45,000 dedicated specialists.
With a mission to provide the world’s most thrilling sports-first live TV experience through the greatest breadth of premium content, interactivity and integrated wagering, fuboTV Inc. (NYSE: FUBO) is focused on bringing to life its vision of a streaming platform that transcends the industry’s current virtual MVPD model. fuboTV Inc. operates in the U.S., Canada and Spain.
Leveraging its proprietary data and technology platform optimized for live TV and sports viewership, fuboTV Inc. aims to turn passive viewers into active participants and define a new category of interactive sports and entertainment television. Through its cable TV replacement product, fuboTV, subscribers can stream a broad mix of 100+ live TV channels, including 74 of the top 100 Nielsen-ranked networks across sports, news and entertainment — more than any other live TV streaming platform (source: Nielsen Total Viewers, 2020). Subscribers can interact with fuboTV’s live streaming experience through predictive free-to-play games, which are integrated into select sports content.
Fubo Gaming Inc., a subsidiary of fuboTV Inc., expects to launch Fubo Sportsbook, a comprehensive sports entertainment experience through sports betting, in Q4 2021, subject to obtaining requisite regulatory approvals.
This press release contains forward-looking statements of fuboTV Inc. (“fuboTV”) that involve substantial risks and uncertainties. All statements contained in this press release that do not relate to matters of historical fact are forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995, including statements regarding market opportunity, business strategy and plans, the continued shift in consumer behavior and the expected launch of Fubo Sportsbook. The words “could,” “will,” “plan,” “intend,” “anticipate,” “approximate,” “expect,” “potential,” or the negative of these terms or other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements that fuboTV makes due to a number of important factors, including but not limited to risks related to our pursuit and engagement in acquisitions; our actual operating results may differ significantly from our guidance; risks related to the Company’s access to capital and fundraising prospects to fund its ongoing operations and support its planned growth; the restrictions imposed by content providers on our distribution and marketing of our products and services; our reliance on third party platforms to operate certain aspects of our business; risks related to our technology, as well as cybersecurity and data privacy-related risks; our ability to achieve or maintain profitability; our revenue and gross profit are subject to seasonality; our operating results may fluctuate; our ability to attract and retain subscribers; we may not be able to license streaming content or other rights on acceptable terms; risks related to our ability to capitalize develop and market a sports wagering offering and the regulatory regime and related risks associated with such offering; risks related to the difficulty in measuring key metrics related to our business; risks related to the highly competitive nature of our industry; risks related to ongoing or future legal proceedings; and other risks, including the effects of industry, market, economic, political or regulatory conditions, future exchange and interest rates, and changes in tax and other laws, regulations, rates and policies, including the impact of COVID-19 on the broader market. Further risks that could cause actual results to differ materially from those matters expressed in or implied by such forward-looking statements are discussed in our Quarterly Report on Form 10-Q for the quarterly period ended June 30, 2021 filed with the Securities and Exchange Commission (“SEC”) on August 11, 2021 and our other periodic filings with the SEC. We encourage you to read such risks in detail. The forward-looking statements in this press release represent fuboTV’s views as of the date of this press release. fuboTV anticipates that subsequent events and developments will cause its views to change. However, while it may elect to update these forward-looking statements at some point in the future, it specifically disclaims any obligation to do so. You should, therefore, not rely on these forward-looking statements as representing fuboTV’s views as of any date subsequent to the date of this press release.
Jennifer Press, fuboTV
Bianca Illion, fuboTV
Alison Sternberg, fuboTV
The Blueshirt Group for fuboTV