Industry Press Releases

IFA+Summit 2015: Big Data "Using data and fighting its abuse"

Thursday, Aug 20, 2015

There is a difference between large amounts of data and Big Data, and it's a difference that counts: Big Data can be used to customise digital offers to reflect the personal needs of consumers, patients, and learners. These economically tantalising prospects are offset by data protection concerns: How much are we willing to share in order to take advantage of these new options? Who actually owns our data? And are there even ways to prevent the misuse of data?

Experts from McAfee a subsidiary of Intel Security; Signal Workshop; Beyond Verbal Communication; Zynga; Future Cast and professors from the University of Vienna and the Kyoto University discuss these questions on September 8 at IFA in Berlin.

Monday, Sep 7, 2015
02:00 pm – 03.40 pm Session Mobility
04:00 pm – 05.30 pm Session Health

Tuesday, Sep 8, 2015
09:00 am – 10.30 am Session Big Data
10:55 am – 12.25 pm Session Design
01:45 pm – 03:15 pm Session Home
03:30 pm – 04:50 pm Session Entertainment

Confirmed Speakers

Dr. Amy Gershkoff
Zynga, Chief Data Officer

Amy Gershkoff is one of the most considerable data experts. She is Chief Data Officer for Zynga and is an Adjunct Professor at University of California, Berkeley, where she teaches data science. She will explain how the industry uses big data and how we need to train the workforce differently to better position employees and businesses for success.

Andrew Keen
FutureCast, Executive Director, Author and Critic

Andrew Keen as one of the world’s best known and controversial commentators on the digital revolution will scrutinize Big Data with its risks and challenges.

Prof. Ryoichi Shinkuma
Kyoto University, Professor

Prof. Shinkuma will highlight the importance of Big Data for network-modeling and system design, particularly inspired by economic and social aspects.

Dan Emodi
Beyond Verbal Communication, VP Marketing & Strategic Accounts

Dan Emodi will show the possibilities and applications of emotions analytics. Beyond Verbal offers a technology that is capable of extracting, in real-time, the full spectrum of human emotions from a person’s vocal intonation.

Maurice Cashman
McAfee, Part of Intel Security, Director, Enterprise Architect

MauriceCashman will provide insights in the connection between Big data and Industry 4.0 and will explain why this will never prevail if we do not make them secure (enough).

Prof. Dr. Ramón Reichert
University of Vienna, Professor of New Media Studies

Media scientist RamónReichert will talk about the cultural and societal impact of big data. What are the benefits of big data? What are the risks?

IFA+Summit press registration
Separate registration for the press: due to limited seating capacity press members must register separately. Please apply here to attend:

IFA is the world’s leading trade show for consumer electronics and home appliances and will take place on the Berlin Exhibition Grounds (ExpoCenter City) from 4 to 9 September 2015.

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