Industry Press Releases

Imagine Communications Contributes Technology To Sony’s IP Live Studio

Friday, Jun 24, 2016

Imagine Communications, empowering the media and entertainment industry through transformative innovation, demonstrated its support for furthering the advancement of IP-based production environments through its recent participation in the launch of a dedicated IP Live Studio by Sony at its Digital Motion Picture Centre Europe (DMPCE) at Pinewood Film Studios near London. Imagine Communications is supplying several IP-based solutions to the testing and training facility opened by Sony last week to provide broadcasters and production companies with the opportunity to gain hands-on familiarity with IP-based live production environments.

 “It is an honor to be working with Sony to help accelerate the transition of live production workflows to more agile and versatile environments,” said Glodina Lostanlen, CMO at Imagine Communications. “As one of the early advocates of moving media operations to software-based environments built on generic compute and networking platforms, Imagine Communications is pleased to be part of this important initiative to provide media companies with the practical knowledge necessary for putting their live production facilities on a path toward the future.”

Imagine Communications is a long-time member of the IP Live Alliance and has demonstrated interoperability with Sony’s Networked Media Interface (NMI), both in the lab and in commercial deployments of IP-based live production environments. Imagine Communications solutions deployed in the IP Live Studio are Selenio™ Uncompressed over IP (UCIP) processing, the Selenio IP Live encoder/decoder, the recently introduced EPIC™ Multiviewer (EPIC MV) and the Magellan™ SDN Orchestrator, a software control system for managing hybrid SDI-IP environments. Representatives of the company were on hand at the opening of the DMPCE facility, which took place on June 17th.

Live production requires exacting precision and reliability and broadcasters must have assurances that IP-based solutions can meet these requirements before moving operations out of the baseband domain. A fully functional, state-of-the art production facility based on IT technologies is designed to provide these assurances through extensive hands-on training, as well as offer technology partners the ability to demonstrate widespread interoperability in a multivendor environment.

“Seeing is believing is a particularly apt axiom for the media and entertainment industry,” said Norbert Paquet, Strategic Marketing Manager at Sony Professional Europe. “Our new facility at the DMPCE provides broadcasters and production companies with up-close evidence of the power and feasibility of an IP-based live production environment. The participation of Imagine Communications and other leading manufacturers is critical to the overall success of this initiative.”

The IP Live Studio, which is designed for live production engineers, live studio technicians, production companies, broadcasters and other media professions, will host demonstrations of advance capabilities, including 4K and HD acquisition over IP, video switching over IP, real time graphics over IP, NMI interoperability and dynamic routing.

For more information about Imagine Communications’ live production solutions, please visit

About Imagine Communications

Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, future-proof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit for more information, and follow us on Twitter @imagine_comms.

Imagine Communications
Meriam Khan, +44 (0)7768 022162

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