Industry Press Releases

Liam Neeson Transports TV Technology from The Future In LG’s First-ever Super Bowl Commercial

Tuesday, Feb 02, 2016

In advance of the big game, LG Electronics (LG) today released its first-ever Super Bowl commercial featuring blockbuster actor Liam Neeson and its new LG SIGNATURE OLED TV. The commercial – father-son collaboration with Ridley Scott, executive producer, and Jake Scott, director – showcases LG’s commitment to bringing the future of television to consumers today.

The spot will focus on how LG brings future-forward home entertainment innovations to consumers today with LG’s revolutionary OLED TV technology. It is centered on LG’s newest flagship OLED TV, which delivers OLED technology’s superior picture quality with perfect blacks, unparalleled contrast and more colors on an elegant, stunningly slim glass panel. The unique “Picture-on-Glass” design aesthetic is only possible with OLED technology.

“It’s a dynamic short film,” said renowned director and the commercial’s executive producer, Sir Ridley Scott. “It’s about the race to be on the vanguard of innovation and to be able to create tomorrow’s technology.”

Neeson’s character is “the man from the future” and is tasked with releasing the future of television to the world for the masses to enjoy today, much like LG has continued to do through its pioneering innovation in the OLED TV category.

“My character is an enigmatic man from the future who has traveled back to the present day on a very important mission,” said Neeson. “He represents that inner appeal, that curiosity we have to find out about the future.”

“The objective was to create a world you’ve never seen before or a world that was unique and specific to the OLED,” said Jake Scott, who directed the LG commercial.

LG’s commercial draws upon the expertise and creativity of two Hollywood heavy-hitters, Ridley and Jake Scott, who aren’t just known for their award-winning films but also their acclaimed commercials. Each has already left their mark on the big game with previous successes including Ridley’s iconic “1984” commercial for Macintosh and Jake’s top performing ad, Budweiser’s “Lost Dog.”

Adding to his ever-growing resume of entertainment gold, this will be Neeson’s second Super Bowl commercial following his famous “Clash of Clans” spot from last season, which was named the most viewed Super Bowl ad on YouTube. Neeson and Ridley Scott last worked together in the action-packed 2005 film, “Kingdom of Heaven,” and the latest LG commercial is promising to be just as electric.

“Ridley and Jake are an amazing creative team,” said Neeson. “You know you’re in good hands.”

The award-winning LG SIGNATURE OLED TV, which was recently named Best TV Product by the “Official Best of CES® 2016 Awards” presented by Engadget, is defined not only by its amazing picture quality, but also its aesthetic design. With a sophisticated OLED panel featuring an impossibly thin depth (measuring about one-tenth of an inch) with a translucent glass back and a powerful, forward-facing sound bar speaker system, it is an outstanding feat of modern engineering and design.

“At first I was struck by its form. It’s just beautifully thin, clean and simple and elegant,” said Ridley Scott.

Viewers Have Chance to Win Futuristic OLED TV
In conjunction with the commercial, LG is giving consumers the chance to win an amazing OLED TV of their own via a sweepstakes on Twitter.* From now until game day (Feb. 6, 2016 at 11:59 p.m. ET), LG will post mysterious questions from the future about the commercial. Followers of the #ManFromTheFuture campaign on Twitter can get details about the sweepstakes and learn how to participate by visiting @LGUS on Twitter or

The flagship 77- and 65-inch class LG SIGNATURE OLED TVs feature exceptional contrast and color as well as 4K Ultra HD resolution and high dynamic range (HDR) capability. Certified as “UHD Premium” by the UHD Alliance, the series supports the industry-standard HDR formats established by the world’s leading broadcasters, film studios and consumer electronics manufacturers, including HDR10 and DolbyVision™ technology, making them among the first to be compatible with all formats.

Unlike LCD displays where the LED backlight can only locally dim sections of the screen, each pixel on an OLED panel can switch on and off independently. As a result, OLED TVs render crisp, vibrant colors and rich shadow details, even when bright objects are directly next to deep, dark areas – unlike LCD TVs which have a halo effect from light bleeding.

Led by the dramatic new LG SIGNATURE models featured in the commercial, LG’s 2016 OLED TV lineup features four series with eight total models, each with LG’s new webOS 3.0 smart TV platform, featuring advanced new features that make finding and switching between LG’s expanded content options – including broadcast TV, streaming services and external devices – simple and fast.**

LG plans for U.S. rollout of its newest OLED TVs beginning in the first quarter. For more information about LG home entertainment products, visit

*Official rules available at
*Wireless Internet connection & certain subscriptions required and sold separately. Agreement to smart TV terms and conditions required to use certain smart features. Content and services vary by product and are subject to change without notice. webOS does not support Flash. In order to stream 4K content you will need a high speed internet plan capable of receiving 20Mb per second of data.

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Elec-tronics, Inc., a $49 billion global force and technology leader in home appliances, consumer electronics and mobile communications. LG Electronics, a proud 2015 ENERGY STAR Partner of the Year, sells a range of stylish and innovative home appliances, home entertainment products, mobile phones, com-mercial displays, air conditioning systems and solar energy solutions in the United States, all under LG’s “Life’s Good” marketing theme. For more news and information on LG Electronics, please visit

Media Contact:
LG Electronics USA
Taryn Brucia
201 214 3302

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