As Marketron champions automated advertising for its 7,000 member radio stations, it has aligned with cloud-based automation platform Synchronicity in an exclusive five-year integration. Synchronicity will enable members to record in real-time the upload, distribution, and cart numbering of radio programming and advertising.
With Synchronicity, member broadcasters will have the ability to produce a live log which provides them a new level of efficiency and flexibility. The new integration will also allow agencies greater oversight by providing them a single access point from which to insert a spot and monitor its performance in real time.
"We are very pleased to announce this partnership with Synchronicity. This new integration completes an important next step in enhancing the overall workflow for broadcasters to include a live log and the real- time delivery of ad spots," said Jeff Haley, President and CEO, Marketron.
"Partnering with Marketron is an exciting step for us. The size and scale of their business will undoubtedly accelerate the growth of our platform," said John Armstrong, CEO, Synchronicity.
Marketron is the media industry's leading provider of business software solutions and services, and specializes in revenue management and audience engagement solutions. With more than 7,000 media organizations served, Marketron solutions are the most widely used in the world and manage an estimated $15 billion in annual advertising revenue in the United States alone.
Synchronicity is the world's first all-inclusive programming and advertising production, distribution, and broadcast infrastructure cloud service platform explicitly designed for the radio industry. Synchronicity brings together talent, program producers, syndicators, advertising agencies, and radio station operations on one common platform to speed up and simplify media production, distribution, and playout.