Industry Press Releases

NBC Olympics Selects SMT To Provide Real-Time Data, Results And Timing Integration Production Of The 2016 Olympic Games In Rio

Tuesday, Apr 19, 2016

NBC Olympics, a division of the NBC Sports Group, has selected SMT to provide real-time data presentation services, results and timing interfaces for its production of the Games of the XXXI Olympiad, which take place in Rio de Janeiro, Brazil, from August 5 - August 21. The announcement was made today by Craig Lau, Vice President, Information Technology, NBC Olympics and Gerard J. Hall, founder, president, CEO, SMT.

 Since 2000, SMT has been a key contributor to NBC Olympics’ on-air graphics presentation of the Olympic Games. In addition, under contract to Swiss Timing – the official timing and scoring provider for the Olympic Games – SMT once again will be delivering live broadcast and in-venue scoring solutions to an eager worldwide audience watching the greatest sports competitions on the planet.

Golf fans in particular will enjoy seeing golf return as an Olympic sport to Rio in 2016. The last time golf appeared on the Olympic stage was during the 1904 Summer Olympics – over 112 years ago. As the recognized worldwide leader in the live scoring of premier golf tournaments and events, SMT is looking forward to bringing all of its golf expertise to the scoring and production of golf at the golf venue in Rio.

For NBC Olympics’ coverage of the Rio Games, the SMT team will be responsible for:

•    Live, real-time data collection, data delivery and seamless data and graphics integration with all NBC Olympics’ graphics display systems for their presentation of golf, beach volleyball, diving, artistic gymnastics, swimming, and track & field events;
•    Real-time data collection, data logging and seamless data integration of live results data into NBC Olympics’ specialized media asset management system.

For select NBC Olympics broadcast venues, SMT’s Point-in-Time software system will integrate live results data from Swiss Timing to provide NBC’s commentators the ability to locate a specific “point in time” of a competition in both live and recorded coverage. In addition, the SMT’s Point-in-Time software graphically shows key events on a unified timeline so that NBC Olympics’ talent can quickly see, for example, how a race began, when a lead changed, or where an athlete’s performance improved. SMT’s Point-in-Time software tool dramatically enhances NBC’s storytelling capacity, giving NBC Olympics on-air talent the ability to highlight the triumphs and defeats that are intrinsic when witnessing the extraordinary level of competition in the 2016 Summer Games.

“SMT is proud to contribute our expertise, systems and experience to the Rio Olympic Games and to be part of the NBC Olympics’ production team in Rio 2016. SMT’s technology and expert staff will help NBC Olympics deliver a compelling and immersive viewing experience to all spectators at the events and to those watching from home,” said SMT founder, president and CEO Gerard J. Hall. “Our rigorous preparation for Rio 2016, which is SMT’s ninth Olympic Games, has been tireless. SMT will deliver seamless data integration services of a scope and scale unprecedented in a sports production.”

Lau said: “SMT has delivered flawless results, scoring and timing integration for NBC Olympics across our coverage of eight Olympic Games – their capacity for creativity and innovation continues to ignite even more excitement and interest among the viewers watching the games on the networks of NBC Universal.”

SMT has also been selected to provide graphics interfaces services for NBC’s graphics systems for US Trial competitions for diving, artistic gymnastics, swimming, and track & field.

SMT’s partnership with NBC Olympics began with the 2000 Sydney Games and over the course of 16 years has included live graphics interfaces, live web content creation, a variety of live graphic display presentations as well as a live interface to NBC’s media asset management system.

About NBC Olympics

A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history.

For more information on NBC Olympics’ coverage of the Rio Olympics, please visit:

About SMT

SMT, a leading innovator and supplier of real-time data delivery and graphics solutions for the sports and entertainment industries, provides clients with cutting edge storytelling tools to enhance live sports productions. SMT’s technology for scoring, statistics, virtual insertion and messaging for broadcasts and live events has been used to enhance the world’s most prestigious live events, including Super Bowls, golf and tennis majors, NASCAR events and the NCAA Tournament. SMT’s clients include major broadcasters, regional and specialty networks, organizing bodies, event operators, sponsors and teams. For more information, visit

Carol Jenkins, 919-354-4717


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