NewsON today announced the availability of breaking news alerts that deliver instant access to coverage from multiple local TV stations via one notification in its mobile app. In addition, NewsON continues to expand its U.S. market footprint with the arrival of 14 new stations in August.
Multi-station alerts give viewers a choice of which station to watch when breaking news stories are being covered by several stations in the NewsON app.
As an example, recent tropical weather events illustrate how consumers benefit when selecting what coverage is most useful to them. Below, you can see how stations in Miami, Orlando, and West Palm Beach all tracked the development of the storm. Viewers had the option of choosing among five different stations that were all covering the story in cities that had the potential to be affected.
In addition to providing access across a wide area, multi-station alerts also play an important role when notifying users of local breaking news. If an event is taking place in a specific city, viewers can easily see all of the NewsON stations in that metropolitan area that are covering the event. For example, NewsON now has 39 cities with more than one station, so when news breaks the alert allows the viewer to choose which station they would prefer to watch.
NewsON has also expanded its reach this month with the addition of 14 new stations, four of which are in new markets including Charleston, WV; El Paso, TX; Springfield, IL and Syracuse, NY. NewsON now features video content from 163 stations in 108 markets covering 83% of the U.S. population. NewsON covers 48 of the top 50 markets, and 88 of the top 100 markets.
“NewsON is committed to connecting people to the communities they care about by expanding the audience for local news coverage,” said Louis Gump, CEO of NewsON. “Viewers have told us that they love our alerts, and wanted more choices, so that’s what we’re delivering. Viewers have also shared that they wanted more cities and stations, so we’re adding them – a lot of them. It’s energizing to see more and more people viewing NewsON as a uniquely valuable source for local news nationwide, and moving us to their phone’s home screen.”
NewsON is the first-of-its-kind service that provides consumers with access to live and on-demand local newscasts as well as local news clips on mobile and connected TV devices. The free, ad-supported app features flexible navigation that encourages discovery, offering instant access to broadcast-quality video. It also enables users to search by market via an interactive map and for curated content linking coverage of breaking news events from multiple stations. The NewsON app has received a very favorable response from users, with positive ratings as well as expressions of gratitude for its service across platforms.
The NewsON app is available for Apple iPhone and iPad, Android phone and tablet, and on the Roku platform on Roku players and Roku TVs. Download NewsON from iTunes, Google Play and Roku Channel Store.
NewsON provides a nationwide lineup of local news from trusted, credible TV stations, giving consumers access to live and on-demand local newscasts and local news clips. NewsON is available for Apple iPhone and iPad, Android phone and tablet, and Roku devices, and offers a free, ad-supported app which features instant access to broadcast-quality video. The NewsON ownership group includes the ABC Owned Television Station Group, Cox Media Group, Hearst Television, Hubbard Broadcasting, Media General, Raycom Media and Sinclair Broadcast Group, and also includes additional station groups that are dedicated to serving customers across platforms in their communities and beyond.
Global Results Communications (GRC)
Valerie Christopherson/Lora Wilson
Source : businesswire.com