Nielsen (NYSE: NLSN) announced that it reached an agreement on Jan. 5, 2016, with Media General Inc. (NYSE: MEG) to renew its subscription to Nielsen's local television measurement service. This long-term renewal agreement provides Nielsen's TV ratings service for all of Media General's owned and operated stations across 48 markets.
The agreement also expands Media General's subscription to Nielsen Local TV View (NLTV) to all of its stations. With NLTV, the local stations can expand their analysis of viewing within and across their markets, create custom trading areas to examine a target audience or provide insights into sub-samples of their audience by a variety of characteristics. It also provides stations with the ability to report audiences across tablet, mobile and computers.
"Media General has been a long-term and valued partner," said Jeff Wender, senior vice president and managing director, local television, Nielsen. "We are really pleased to have them on board with a new agreement and look forward to working with them to help affirm their strong presence in these markets and move their share of ad revenue."
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com.