During the CableLabs Innovation Showcase, LA based entertainment and media company, OZ, announced the OZ Live feature release to help cable operators turn their linear channels into dynamic clubs. 365 Media, one of the biggest broadcasters in the Nordics is the first to take advantage of the revolutionizing platform, expecting a decrease of 70% in distribution cost.
OZ Live is an end-to-end live streaming solution with managed infrastructure auto scaling to any audience size, quick setup and a powerful API. With the help of OZ, premium content publishers deliver HD quality video to the largest audience possible across any Internet-connected device with a streamlined workflow. OZ Live sets to revolutionize media delivery with support for consistent streaming on the widest array of devices, tablets, mobile devices, connected TVs, and desktops. Its main features include professional grade streaming - HD streaming at 1080p for live and on-demand video, integrated CDN delivery and advanced controls including geo-restrictions on clubs and individual videos.
OZ automatically converts the linear streams into a dynamic club based experience, using its powerful API that comes with the newly released OZ Live encoding suite.
"Due to rapidly changing consumer habits and the increasing pressure on traditional TV packages, the need for diversification and extra features becomes a main effort towards retaining and growing our subscriber base. After considering many OTT solutions, we are proud to select OZ to help us cater to a younger audience by offering our 7 channels as an interactive experience available on any device," says Gunnar Ingvi Thorisson, CTO at 365 Media.
OZ also offers cable operators the option of making their clubs available through branded apps. The 365 Media offering now includes a branded app to cater towards new and already existing subscribers, gaining a competitive advantage in the markets it activates in. 365 Media is estimating a saving in distribution cost for about $8 million in the first phase of the agreement, at the same time increasing its service by offering their customers the option of watching their favorite programs on more devices than before.
Due to the competitive advantage offered through its comprehensive feature set and especially the interactive experience offered to viewers, many other cable operators will take advantage of OZ Live - OZ is betting on that.
With offices in Los Angeles, CA and Reykjavik, Iceland, OZ offers creators (celebrities, artists with strong followings) a turnkey solution for building a Club around their work. Clubs are a private membership service that grants members access to exclusive content such as livestream events, catalog content or news updates. At the heart of OZ is a comprehensive feature set for video delivery and a clear monetization strategy based on paid access for members.
Source : prnewswire.com